Business > EXAM > Vocab Ch 16-Global Marketing and Consumer Behavior Questions and Answers High Distinction 2023 (All)
Vocab Ch 16-Global Marketing and Consumer Behavior Questions and Answers High Distinction 2023
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marketing - -the creation and maintenance of satisfying exchange relationships between businesses and their customers -international marketing - -involves marketing activities between sellers and b... uyers in different countries -market - -the likely customers for a good or service in a certain geographic location -consumer market - -consists of individuals and households who are the final users of goods and services -organizational market - -also called a commercial market or business-to-business marketing, consists of buyers who purchase items for resale or additional production -demographics - -the traits of a country's population (such as birthrate, age distribution, marriage rate, gender distribution, income distribution, educational level, and housing situation) [Show More]
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