AIPMM - CPM PRACTICE EXAM WITH
CERTIFIED SOLUTIONS
Nature and characteristic of a service ✔✔intangibility
inseparability
variability
perishability
What are the 4 Kotler's Market Strategies? ✔✔Product
Price
...
AIPMM - CPM PRACTICE EXAM WITH
CERTIFIED SOLUTIONS
Nature and characteristic of a service ✔✔intangibility
inseparability
variability
perishability
What are the 4 Kotler's Market Strategies? ✔✔Product
Price
Promotion
Place
What are Porter's 5 forces? ✔✔Intensity of Competitive Rivalry
Threat of New Entrants
Threat of Substitute
Bargaining Power of Customers
Bargaining Power of Suppliers
What are the 7 phases of PLC? ✔✔Conceive
Plan
Develop
Qualify
Launch
Deliver
Retire
What are the steps of NPD? (Phases) ✔✔Conceive
Plan
Develop
Qualify
What is the strategy for existing market/existing product? (Ansoff's Growth Matrix) ✔✔Market
Penetration
What is the strategy for existing market/new product? (Ansoff's Growth Matrix) ✔✔Product
Development
What is the strategy for NEW market/existing product? (Ansoff's Growth Matrix) ✔✔Market
Development
What is the strategy for new market/new product? (Ansoff's Growth Matrix) ✔✔Diversification
Market Objective: Gain awareness
Competition: None
Product: One
Price: Skimming/Penetration
Promotion: Educate/Inform
Place: Limited ✔✔Introduction
Market Objective: Stress differentiation
Competition: Growing
Product: More version
Price: Gain market share
Promotion: Competitive differences
Place: more outlets ✔✔Growth
Market Objective: Maintain brand loyalty
Competition: Many
Product: Full
Price: Defend market share
Promotion: Reminder oriented
Place: Max outlets ✔✔Maturity
Market Objective: Harvest/Deletion
Competition: Reduced
Product: Best Sellers
Price: Stay profitable
Promotion: Reduced
Place: Few ✔✔Decline
Owns strategy
Market expert
Business case dev expert
Presents needs ✔✔Product Manager roles
Market strategy
Marketing expert
Supports sales
Guides marketing program ✔✔Product Marketing Manager roles
What are the 3 types of organizing roadmaps? ✔✔Themes
Golden Features
Timed Releases
What are the 3 special lifecyles? ✔✔Styles
Fad
Fashion
What are the three aspects of the whole product? ✔✔Core
Actual Product
Augmented
It is tangible or intangible. ✔✔Product definition
It is type of product that the end user consume ✔✔Consumer
Type of product that is purchased frequently ✔✔Convenience
Type of product that is purchased less frequently and requires the comparison shopping
✔✔Shopping
Type of product that high priced and focused on brand differentiation/identification ✔✔Specialty
type of product that consumers dont want to think about ✔✔Unsought
type of product that is used for processing products/raw materials ✔✔Industrial Products
Three types of industrial products ✔✔Materials and parts
Capital items
Supplies and services
It is a product that is considered intangible ✔✔Service
It is a group of closely related products that shares the similar attributes and target markets
✔✔Product line
Describe product decision where you are filling in the product line ✔✔Create products beyond
the current range of products
Describe product decision where you are stretching in the product line ✔✔Create products
beyond the within range of products
Examples of product line extension ✔✔Hidden Valley and Farm House
BMW
What are the 4 parameters involved in Product Mix decisions? ✔✔width, length, depth,
consistency
A commonly used growth-share framework that categorizes products within a
company's portfolio according to growth rate, market
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