Communication > EXAM > ADV 150 EXAM 1| 132 QUESTIONS| WITH COMPLETE SOLUTIONS (All)

ADV 150 EXAM 1| 132 QUESTIONS| WITH COMPLETE SOLUTIONS

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ADV 150 EXAM 1| 132 QUESTIONS| WITH COMPLETE SOLUTIONS Communication Model Correct Answer: A simple way to look at how communication takes place Sender Encoding Message Channel Decoding Recei ... ver Field of Experience Noise Sender Correct Answer: *Communication Model* person, company or organization who has ideas or info to share Sponsor Author Persona Sponsor Correct Answer: *Type of Sender* company advertising a product or idea EX. Kellogs Author Correct Answer: *Type of Sender* advertising industry, people who create messages EX. Leo Burnett Persona Correct Answer: *Type of Sender* real or imaginary spokesperson EX. Tony the Tiger, Gecko from Gieco Encoding Correct Answer: *Communication Model* Converting - Putting ideas, thoughts into symbolic form that are then organized and can produce a message -Colors, shapes, etc. -Brands encode meaning and people interpret meaning EX. The letter C = Cubs, Bears, Champaign Central Vans= Skater Boy Leather shoes= Professional Message Correct Answer: *Communication Model* Content -contains info or meaning sender wants to convey. Can be verbal, non-verbal, written, symbolic -Images are read Ex. Changing Illinois Logo Changing Olympics Logo [Show More]

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