Business Management > INSTRUCTOR MANUALS > Retailing Management, 7th Canadian Edition, 7e Michael Levy, Barton Weitz, Dhruv Grewal, Michael Mad (All)
Retailing Management, 7th Canadian Edition, 7e Michael Levy, Barton Weitz, Dhruv Grewal, Michael Madore (Instructor Manual)
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Section 1 The World of Retailing 1. Introduction to the World of Retailing 2. Types of Retailers 3. Customer Buying Behaviour Section 2 Retailing Strategy 4. Retail Market Strategy 5. Retail L... ocations Strategy-Trade Area Decisions and Site Assessment 6. Store Design, Layout, and Visual Merchandising Strategy 7. International Retailing Strategy Section 3 Financial Management 8. Financial Strategy 9. Information Systems and Supply Chain Management 10. Buying Strategies 11. Retail Pricing Section 4 Store Management 12. Human Resource Management and Staff Training Issues 13. Building Customer Loyalty: Customer Relationship Management and Service Strategies 14. Appealing to the Customer: Retail Communication Mix 15. NEW Digital Retailing [Show More]
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