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SBE 430 Week 1 Case Study: eBay thrives in the global marketplace

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SBE 430 Week 1 Case Study: eBay thrives in the global marketplace Case-Study: E-Bay thrives in global market place Explain how eBay use different parts of their site to focus on a certain activiti... es and how this has contributed to continued growth? The major different parts of their site to focus on certain activities are that eBay has comprised two major businesses, 1. The eBay Marketplaces: The mission for the core eBay business is to ‘create the world’s online marketplace’. For which eBay seeks to manage the functionality, safety, ease-of-use and reliability of the trading platform. 2. PayPal: The mission is to ‘create the new global standard for online payments’. To grow revenue eBay has acquired and developed other sites such as comparison site Shopping.com in which you can compare the prices and choose which is cheaper, and StarHub which is used for event tickets. eBay has also created vertical formats, such as Classfield, Daily Deals, Fashion, Motors (vehicles parts and accessories) and Electronics which tells that it is updated per the Trends and it gives everything you need from motorcycles parts to computer parts. It also has leading trends and retailers covering merchandise categories, including apparel, sporting goods, toys and baby, health and beauty and home. The way this has contributed to continue growth is that eBay Marketplace is well known for its core services, which enables sellers to list items for sale on an auction or fixed-price basis giving buyers the opportunity to bid for and purchase items of interest. With that according to the SEC filling, eBay summarizes the core message to define its propositions such as that the buyers has trust, value, selection, and convivences and as for the sellers they have access to broad markets, cost effective marketing and distribution, access to large buyer base, and good conversion rates. Also with that there are some success factors eBay believes are important to enable it to compete in its market includes ability to attract buyers and sellers, volume of transactions and price and selection of goods, customer services, and brand recognition. It also notes that in the context of its competitors, other factors it believes are important are community cohesion, interaction and size; system reliability; reliability of delivery and payment; website convenience and accessibility; level of service fees; and quality of search tools. That’s how eBay has continued to grow and it will grow if they follow their believes in some way. This implies that eBay believes it has optimized these factors, but its competitors still have opportunities for improving performance in these areas which will make the market more competitive. https://www.coursehero.com/file/24762007/Case-Studydocx/ [Show More]

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