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SBE 430 Week 4 Case Study: Premier Portraits-Online Branding Proposal

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SBE 430 Week 4 Case Study: Premier Portraits-Online Branding Proposal Who specifically should Premier Portraits target with the new branding message? Mark Bucas stated that he believes the brand... could appeal to corporate executives, high- profile sports figures, politicians, actors and actresses, and famous people. And I could not agree more that I believe that portraits of such quality and detail would only come a high price and I agree that only high end figures such as actors and politicians would not only approve to have something so fancy in there house but also price wise I believe that only someone with money would be able to afford such a high end portrait. So I could not agree more that our target market should be the upper class, clients with money. What product should Premier Portraits really offer to this market? I believe the 40x60 portrait with high quality canvas with real oil paint embellishments and signed in pure gold paint. The gold leaf-coated frame with museum archival acrylic is just the type of portrait that our high-end customers would love. They want the rich and classy museum style portraits in their houses and have a family picture they could show off to friends and family hung high above the fireplace. What value should the company’s online presence deliver? The company’s value should be brought up as a high-class brand with a higher-class product. The look is everything the more expensive your brand and products look the higher you value and products are. And that’s how you get people to notice your worth. What should the brand equity building focus on? I believe that the brand should focus on seeking out a public figure with power. One that has been around for a long time and will talk. Once you find that one person you will make a portrait for them with the best craftsmanship that you posses. Then you will give that person the portrait for free. Once they acquire this portrait they will hang it and talk about Premier Portrait. This is going to promote the company to the correct audience and we will build the brand. What are the possible communications methods to use in order to achieve the brand equity the company desires? The best communication method in this day and age is the Internet and social media. You cannot promote a company without being well connected. The use of social media has helped a lot of small businesses get noticed and build a strong clientele. So the best communication method would be online marketing through social media. [Show More]

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