Pardot certification EXAM PREP 2

Pardot certification EXAM PREP 2 Sun Solar marketing manager wants to send an automated acknowledgement email to a prospect as soon as they fill out an inquiry form. What is the best way to achieve this functionality? ...

Pardot certification EXAM PREP 2 Sun Solar marketing manager wants to send an automated acknowledgement email to a prospect as soon as they fill out an inquiry form. What is the best way to achieve this functionality? - ✔✔Use a completion action on form to send autoresponder email. Sun Solar captures their High value prospects in a dynamic list "High Value Prospects" based on the prospect purchase history. The list is used to send weekly promotional emails to the prospects present in the list. The marketing manager wants to ensure that prospect who got the email last week should not receive the email again this week. How should a consultant meet this requirement? - ✔✔Create a new list of prospects that received the email last week and then use it as a suppression list when sending the email template to "high value" prospect list. Using which form handler setting can a user control multiple autoresponder emails so they are not sent to a prospect when a prospect submits a form multiple times within a short period of time? - ✔✔Using "disable visitor activity throttle and send autoresponder emails after every submission" setting. When using completion actions with List emails what should be kept in mind? Choose 2 answers. - ✔✔1. Completion actions doesn't have an expiration date. If a prospect clicks on a link that triggers a completion action after 3 months of receiving the email, the completion action will still execute. 2. For link click based completion action, they will always execute every time a prospect performs a link click on an email. This however is not applicable to score adjusting. On a custom redirect a completion action of adding a tag is configured. A visitor clicks on the custom redirect which take the visitor to a form, the visitor fills the form to become an identified prospect. On form, the completion action to add prospect to a list was configured. What all actions will happen on the project record during this whole lifecycle? Choose 2 answers. - ✔✔1. Prospect activities will show the form which was filled by prospect. 2. Prospect will be added to the list configured in the form completion action. Cosmo Property's marketing users wants to send one to one email to the prospects assigned to them. Which asset should be created first in order to allow them to send one to one emails? - ✔✔Email Template. Sun Solar's marketing manager started an engagement studio program on Jan 18 and defined an email sending step which is to send the email after 3 days of program initiation. What will happen if a prospect reaches the email sending step after Jan 21? - ✔✔The prospect will receive the email on the day he reaches the send email step. To achieve a requirement given by Sun Solar's marketing head, the marketing admin is thinking to leverage Automation rules. What two consideration regarding Automation rules should he keep in mind while building them? Choose 2 answers. - ✔✔1. Automation rules are retroactive i.e. they evaluate the entire prospect database for matches based on criteria. 2. Automation rules continuously look for prospects who match the criteria. Sun Solar marketing manager wants to ensure maximum email deliverability rate to their prospects. To achieve this they need to ensure emails doesn't get stuck in spam folder of prospect. Which functionality can be used here to achieve the desired results? - ✔✔Add domain keys and SPF. Sun Solar marketing manager created an engagement studio program called "Welcome Onboard" and set it to "Only send emails during business hours: 10 am - 4 pm Mon to Fri). The engagement program steps are defined below: Step 1: Send email: Welcome to Sun Solar Step 2: Wait 3 days Step 3: Send email: Get started with your solar panels Step 4: Wait 7 days Step 5: Send email: How to install your solar panels Step 6: Wait 7 days Step 7: Send email: Using solar energy for your appliances Step 8: End If a prospect begins the journey on Wednesday, when will prospect receive the Step 3 email: Get started with your solar panels? - ✔✔The prospect will receive step 3 email on Monday. Sun Solar's web designer wants to build a new product page using an existing product page HTML. Which Pardot functionality should he leverage to create the new product page? - ✔✔Use Layout Templates. Using which functionality Pardot tracks visitors activities on webpages? - ✔✔Cookies. Sun Solar's marketing team has configured an email preference process. A prospect whose score is greater than 100 can view and opt out of the list from Pardot email preference center. However, if the prospect score falls down below 100, the prospect would be automatically removed from the list and can no longer view the list on the Pardot email preference center. Which two characteristics should be true about that list? Choose 2 answers. - ✔✔1. List should be public 2. List should be a dynamic list which should add/remove prospects based on their score. How do you differentiate a visitor from a prospect? - ✔✔A prospect has an identified email address, while a visitor does not have am identified email address. On configuring an automation rules, how many times does it match an individual prospect by default basis the rules defined. - ✔✔1 Sun Solar's content designer wants to implement company branding guidelines on Pardot assets. Which two Pardot assets can the designer update with company branding using CSS? Choose 2 answers. - ✔✔1. Designer can update Fomrs via CSS 2. Designer can update landing pages via CSS Sun Solar's marketing manager launched 3 different forms on 3 different web pages. He want to report on the performance of each form in terms of prospect view and submission. WHich report should he refer to? - ✔✔Refer to Form report. Which one of these options outlines email sending best practice? - ✔✔Be consistent with your email cadence and email schedule sends. Sun Solar's marketing admin removed prospect from an ongoing engagement program journey. On realising that the prospect was a high value prospect, she was later added again to the list which was feeding the engagement program journey. From where will the prospect begin the journey when she was added the second time? - ✔✔Prospect will resume the journey from where she left off. Cosmo Property's marketing manager reviews List email metrics on weekly basis to figure out email performances. Which metric is not supported by List email engagement report? - ✔✔Replies received corresponding to the email sent. A high value prospect became unmailable after a list email send. Where in system an admin can find what caused the change? - ✔✔Prospect audit table. Cosmo Property has a team of 30 marketing users for which Pardot accounts need to be created. How can their admin create 30 users in one go? - ✔✔Via .csv import of users in Pardot Sun Solar's marketing manager wants to validate the prospect database they have. To achieve this, the marketing manager wants to evaluate the bounce rate on each email send. What email bounce rate is considered as benchmark rate as per industry standards? - ✔✔In between 2-5% Sun Solar's product page registers a high number of views. On analyzing the activity registered on product page, the marketing admin realized that most of the view are by unidentified visitors. Which action by a visitors can causes them to convert into an identified prospect? - ✔✔Submitting a form on the landing page Cosmo Property's marketing manager built an engagement studio with both recipient and suppression list. A few prospects are present in both the lists. In which case the engagement studio program would be able to send the email to the prospects? - ✔✔Only when the prospects are removed from suppression list. In list email or email template report, which metrics can tell about unidentified email domain of email recipients? - ✔✔Hard bounces Sun Solar marketing manager deleted all the prospects who has been inactive for more than 18 months. Further, these prospects were deleted permanently from recycle bin as well. If a prospect fills out a new Pardot form what will happen to this prospect? - ✔✔A new prospect will be created with new information provided by prospect. Cosmo Property wants to capture advanced information from their prospects but doesn't want to overwhelm the prospect by asking too many questions. To achieve this the admin is considering using progressive profiling feature. On which Pardot asset this option is available? - ✔✔Use progressive profiling on Pardot form. Cosmo Property's admin created an engagement studio program which is supposed to perform following steps: Step 1: Send 'Seminar Agenda" email Step 2: Wait Up to a maximum of 3 days to see if email was opened by prospect Step 3: Send "Seminar Speaker and Location" email Step 4: End If a prospect opens the email on Day 1 of the 3 day wait on step 2, how would the prospect progress through journey? - ✔✔As soon as the prospect opens the step 1 email, step 3 email will be sent to the prospect. Which two activities done by prospect can increase his score? Choose 2 answers. - ✔✔1. A prospect clicking on social message link. 2. A prospect registering for a webinar. Sun Solar's Sales users are not sure if Salesforce Leads/Contacts are correctly syncing with their corresponding Pardot prospects. How can they identify in Salesforce if a Lead or Contact record is syncing with Pardot or not? - ✔✔On lead or Contact record Pardot URL field is not empty. Sun Solar marketing administrator wants to create a list which automatically adds prospect as soon as they fill Contact Us form. If the prospect later decides to Opt out the prospect should be automatically removed from the list. Which functionality should be used to create the list? - ✔✔Use a dynamic list to automatically add or remove prospects based on the form submission and their opt in status. Why does Pardot rewrite email links on email send? Choose 2 answers. - ✔✔1. To track individual link clicks. 2. To track individual page visits. In a marketing campaign, Cosmo Property's marketing manager wants to use different completion action on different campaign assets. On which assets completion actions can be setup? Choose 3 answers. - ✔✔1. Files 2. Custom redirects 3. Emails Cosmo Property has some complex marketing automation use cases that they want to setup and test first using Salesforce sandbox data. What considerations should the admin keep in mind while connecting Pardot to Salesforce Sandbox account? Choose 2 answers. - ✔✔1. Prospect created in Salesforce sandbox instance via Pardot sync will not be automatically queued for sync when salesforce production instance is integrated with Pardot. 2. Prospect data is not automatically wiped from Pardot. Hence, before integrating Pardot with Salesforce production instance ensure all prospect data is wiped from Pardot. Cosmo Property's Salesforce admin bulk imported leads collected in trade show. The SalesforcePardot connector setting allows Salesforce lead to be created as prospect automatically. However, due to some issue the imported leads were not created as prospects in Pardot. Which field is mandatory to be filled on Lead record in order to automatically create Prospect in Pardot? - ✔✔Email address A prospect was on Cosmo Property's hot lead list which was being used in an engagement studio program. The prospect however did not receive any email from the engagement studio program even after completion of program. How could the admin do the RCA and troubleshoot the issue? Choose 2 answers - ✔✔1. Check the prospect overview tab to see if prospect had "Do not email or opted out. 2. Check prospect audit tab to see if prospect was a part of the list which was used to send email via engagement list. If a prospect is on a wait step and engagement studio is paused what will happen to the wait step? - ✔✔The time of wait step is paused too. The prospect resumes the wait time from where it was paused once the program is resumed. Cosmo Property's email creation team is planning to revamp all their email templates. The designers want to review all historical email templates to identify most clicked links by prospects. They plan to use Click through rate report to learn more about the historical emails. Which key insight can be provided by this report? - ✔✔High open rates and click through rate indicates that prospects are opening the email and interacting with the content. Cosmo Property's marketing manager wants to send an exclusive offer email to a list of prospects on behalf of their assigned Sales rep. If any of the prospect replies to the email that reply should be directed to [email protected] so that the sales team can follow up with the prospects. How can this be achieved? - ✔✔Select assigned user as sender and [email protected] as the custom reply to address. Comso property maintains three contact us form for three different locations. The marketing admin wants to capture all submissions coming through these form into Pardot without making changes to the existing forms and their fields. How can he achieve this? - ✔✔Using Form Handler Cosmo Property's CMO wants to see landing page engagement data on Salesforce campaign page layout. How can this be achieved? - ✔✔Using Engagement metrics complements on campaign. Sun Solar's marketing manager wants to update campaigns on prospects in Pardot. What are the two ways in which he can do that. Choose 2 answers. - ✔✔1. Manually while importing new prospects in Pardot via .csv file. 2. Using google analytics connector which can associate prospects with campaigns. Sun Solar has captured prospect information such as First Name, Last Name and Email from their contact us page. Now they want to capture Company name and Job title of the prospect on Contact us page as well. However they only want to ask for these two fields when a prospect is returning to the form again i.e. submitting the form second time. Which feature should they use to achieve this? - ✔✔Progressive profiling on Pardot Forms. Cosmo Property Marketing manager runs an engagement program for Cold leads, if a prospect downloads the form via email link click, he/she should be added to engagement program for Warm leads. To add a prospect from Cold leads engagement program to Warm Lead engagement program list, which engagement program step should be used? - ✔✔Use action step. Sun Solar's marketing manager wants to analyze score updates done on a prospect through out the prospect lifecycle to configure scoring rules in optimized way. Which report helps you identify prospect score at different stages throughout prospect lifecycle? - ✔✔Prospect Lifecyle report On Sun Solar's contact us landing page created in Pardot, the admin chose to enable the setting: Redirect the prospect instead of showing the form's Thank You Content. What will happen when the prospect submits the form on landing page? - ✔✔The prospect will be redirected to another custom webpage whose link has been provided in vanity URL setting on landing page. Cosmo Property's marketing manager wants prospects to be added to Demo follow up list when they click on the link present in a list email. Where can this action be defined? - ✔✔On the "Sending" tab of the lsit email In order to enable bot protection on Pardot forms which two features can be leveraged? Choose 2 answers. - ✔✔1. Using honeypot techniques for forms. 2. Using reCAPTCHA on forms Cosmo Property's marketing manager wants to track prospect engagement with banner ad on third party websites or social media channels where they run their ad campaigns. How can he achieve this? - ✔✔Using custom redirect. Cosmo Property's marketing admin wants to know which standard Salesforce objects supports custom field mapping in between Salesforce and Pardot. Choose 2 answers. - ✔✔1. Account 2. Lead and Contact Sun Solar's marketing manager is not able to see baseline grade of prospects when they are created in Pardot. What could be the reason for this? - ✔✔A grade is only made visible on a Prospect record when the prospect's grade is upgrade/ degraded from the baseline grade. How can an anonymous visitor be created as a prospect in Pardot and eventually as a Lead/Contact in Salesforce on sync? - ✔✔By submitting a Salesforce Web-to-Lead form which is connected to Pardot via Form handlers Sun Solar manages Product Interest field on both Salesforce Lead and Contact. How can you ensure that Pardot prospect field Product Interest syncs with both Salesforce Lead/Contact Product Interest field? Choose 2 answers. - ✔✔1. The Pardot field must be mapped to the Salesforce field 2. The Lead and Contact fields must have the same API name By default which grade is assigned as the baseline grade to any prospect? - ✔✔D Sun Solar's marketing manager wants to send an email template to a prospect list. On accessing the send option on email template, he is not able to view the list he wants to use. How can he resolve this issue? - ✔✔Edit the email template to make it available for "list emails" At Sun Solar, if a prospect views the product offering page it is considered as a important buying signal. The marketing manager would like to capture all prospects who visits this page in a separate list so that he can later send them information emails. Which Pardot functionality should be used here? - ✔✔Use page actions to add the prospects who have viewed the product offering page to Product offerings interest list. Sun Solar's marketing manager wants to ensure that prospects being created in Pardot via web form submission does not create duplicate lead in Salesforce upon sync. To manage lead deduplication in Salesforce which Pardot feature should be used? - ✔✔Automation Rules Sun Solar's admin edited an already running "Client onboarding" engagement studio program to add a new Send email step at the beginning of the program. Which prospect will process through the new step once the program is resumed? - ✔✔All newly added prospects to the recipient list after the program resumed will go through the new step. In engagement studio program report, what insights does the tooltip above each step provides? - ✔✔Tooltip shows high level metrics for prospects who have completed the specific step.