Mailchimp Foundations Certification

Mailchimp Foundations Certification Darryl, an online jeweler, wants to tie his campaigns to actual products in his store. What should his first step be? A. Connect his e-commerce store to Mailchimp B. Create an emai ...

Mailchimp Foundations Certification Darryl, an online jeweler, wants to tie his campaigns to actual products in his store. What should his first step be? A. Connect his e-commerce store to Mailchimp B. Create an email campaign letting his customers know that big changes are coming C. Create a landing page to highlight his top products separately D. Upload individual images of each product to his Mailchimp account - ✔✔A. Connect his ecommerce store to mailchimp Maria, an independent marketing consultant, has recently acquired a new client—an online clothing store. The store is best known in Copenhagen, and Maria's brief is to help grow the business across Europe. Over the following series of questions, you'll assist Maria in developing a winning formula for her client.When you're ready to continue, select "I'm ready" and hit "Next". 11446152 - ✔✔I'm Ready Ani is a freelance marketing consultant. Her client, a local comic bookstore in Atlanta, GA, is hosting its first author speaking event. The bookstore would like to have a way to communicate details and record RSVPs ahead of time, capture contact information from any unexpected attendees on the day-of, and market to all attendees following the event. Over the following series of questions, you'll help Ani make the best decisions to meet her client's goals. - ✔✔I'm ready Sal, a strategist with a marketing agency, is currently working with Lisa, a client who is a moderately successful social media influencer with her own brand of accessories. She'd like Sal to help her with her e-commerce business and reach new people outside of her followers on social. Over the following series of questions, you'll help Sal make the best decisions for Lisa as she grows her business. - ✔✔I'm ready Drew is a developer and the creator of a digital wellness app. To date, Drew's been handling his own marketing: he runs a weekly email campaign to announce new meditation sessions and occasionally creates organic social posts on Facebook to promote new meditation techniques and healthy recipes. But, Drew wants help growing the number of subscribers on his weekly email list, so he engages Tobias, a marketing consultant. Over the following series of questions, help Tobias make the best decisions to help Drew achieve his goal. - ✔✔I'm Ready Priya is a financial advisor to several local businesses, and she's looking to acquire new clients. She's hired Aisha, a marketing consultant, to help her think big and try new things. Over the following series of questions, you'll assist Aisha in developing a winning formula to help reach more customers and sell her services in new ways. - ✔✔I'm Ready Clicks per unique open are defined as the percentage of recipients who registered as an open and also clicked at least 2 links in your campaign. (11446152) - ✔✔False Maria's first move is to determine targetable customer segments outside of Copenhagen. How could Maria use the audience dashboard to identify a high-potential market and get started with an email campaign? (11446152) A. Using pre-built segments, such as top locations, to identify the market that has the most activity among her client's existing subscribed contacts B. Add tags to her existing contacts to differentiate them from new contacts C. Use the predicted demographics section to find out more about who's in her audience D. Examine the different templates available for her email campaigns - ✔✔A. Using pre-built segments, such as top locations, to identify the market that has the most activity among her client's existing subscribed contacts As a first step, Ani needs a way to capture who is planning to attend the author speaking event. Which of the following methods could be effective in capturing RSVPs and tracking engagement from people who are already on the bookstore's contact list? (11446152) - ✔✔A landing Page with a sign-up form block Event announcement email with a call to sign up Using one of mailchimp's event integrations, like eventbrite To date, Lisa has relied on organic social posts to reach her audience. In what ways could Sal help Lisa expand her marketing strategy to different channels with Mailchimp? (11446152) - ✔✔Connect Lisa's online store to Mailchimp and set up a welcome automation Set up a landing page for Lisa to promote social media to grow her Mailchimp audience Send an email campaign to existing contacts announcing new products Add a pop-up form to Lisa's website When they first meet, Drew tells Tobias that he usually sends all of his email campaigns to his entire subscriber list. With that in mind, what's the first thing Tobias might do after he connects Drew's account to his own? 11446152 - ✔✔Look to see if Drew has tagged and segmented his audience so he can target each segment individually Priya has a large email list—consisting of clients and people she's met at networking events—but doesn't keep record of anyone's physical address. Aisha thinks that postcards would be a smart way to advertise, though, since Priya mostly works with local businesses. Is there a way for Aisha to create a postcard campaign with information Priya already has? 11446152 - ✔✔Yes, Priya can use the address finder to ensure a postcard campaign reaches her contacts' physical addresses Shannon, a marketing consultant at an agency, wants to learn more about customer lifetime value (CLV) and purchase likelihood. What benefits should you highlight to Shannon? - ✔✔CLV and purchase likelihood are predictive insights about contacts who have made at least 1 purchase in your connected store, and both are valuable tools to help you forecast future buying behavior. Maria finds that Helsinki is the strongest location outside of Copenhagen. Maria wants to ensure her client's message is tailored to that market, so she decides to utilize multivariate testing. Which 2 variables make the most sense to focus on when testing? 11446152 - ✔✔Subject line and content To keep things intimate, the author speaking event will be in-person only. Which of the following logic statements would create a segment that best helps Ani ensure her event-related campaigns are relevant? 11446152 - ✔✔Location>Is in City > Atlanta, GA Lisa's campaigns have been getting positive results for the last 6 months. How can Sal use the data they've collected over that time to engage contacts who have already purchased? 11446152 - ✔✔Create a campaign targeted to lisa's high CLV customers to reward them for their loyalty Tobias proposes that he and Drew create some email automations to send alongside his usual weekly email. However, Drew is used to doing things a certain way and needs convincing. What 3 benefits should Tobias highlight to Drew about what automations can accomplish? 11446152 - ✔✔They save time: Drew can focus on other parts of his business while his new medication sessions are being marketed to the right people automatically. Welcome automations help build a stronger personal connection with users: Drew can personalize his messaging based on whether customers are new, frequent, or "sometimes" users. Behavioral targeting allows you to send messages to people in real time based on specific actions they take in your app: Drew can have his users emailed automatically every time they complete an in-app meditation. As Priya works with many of her clients face-to-face, she's often able to greet them by name. Which strategy should Aisha consider to ensure that Priya has this same ability in her marketing? 11446152 - ✔✔Use the *|FNAME|* merge tag so that her emails are personalized with her contact's name Wanda, the owner of an online bookstore, wants to learn more about her newest contacts. What insights can Wanda find on the Audience Dashboard? - ✔✔Recent growth Tags Email marketing engagement Maria's email campaign strategy is paying off—Helsinki is showing positive purchase trends. Maria decides it's the right time to expand into Oslo with a multichannel campaign. Her client is on board, but would like to know the benefits of other channels. Which benefits should Maria highlight to her client for each of the channels below? - ✔✔Email: Automate your campaigns in this channel in order to send personalized messages to people depending on where they are in their journey with your company Postcards: Get a beautiful photograph of your best-selling item hand-delivered to people who aren't already in your audience. Digital Ads: Target people on the web outside your audience by interest and make sure those inside your audience are keeping your brand top-of-mind. Landing page with signup form: Free to create as any as many you want, this channel allows you to easily collect information about your contacts and automatically assign them tags based on that information. Fill-in-the-blanks: To directly engage with visitors who haven't stopped by in a while, Ani wants to create a personalized set of email invitations. To include the contact's first name, Ani should type the merge tag ______. To allow a contact to make changes to their profile information, Ani should type the merge tag ______. 11446152 - ✔✔*|FNAME|* *|UPDATE_PROFILE|* Over time, Sal notices that a number of shoppers start the check-out process, but don't complete their accessory purchases. What are some ways he can encourage these specific shoppers to return to complete their purchases? 11446152 - ✔✔Create an abandoned cart email automation that includes a promo code While Drew's current users are fairly engaged, he's been having a hard time attracting new users on his own. Drew suggests that Tobias launch a digital ads campaign and increase his social posting. How could the channels below help Drew? (Match each channel with the correct answer.) 11446152 - ✔✔1. Social ads: Create Facebook or Instagram ads that specifically target Drew's contacts, or use the lookalike audience finder to reach a new audience that's more likely to convert than people simply targeted by interest. 2. Google remarketing ads: Recapture people who have already visited Drew's site when they visit a wide array of websites that reach more than 90% of people on the internet. 3. Retargeting ads: Recapture people who have already visited Drew's site while they're on Instagram or Facebook. 4. Social Posts: Entice people who are already follow Drew on social media to subscribe to email communications with free posts whose results Drew can see alongside the rest of his Mailchimp marketing channels. Aisha receives a test email that Priya created herself and notices that she's using an old company logo. What can she recommend to Priya to prevent this from happening in the future? - ✔✔Use Mailchimp's content studio to store the latest versions of all graphics so Priya can make sure their campaigns are consistent. Cameron, an illustrator, is holding an online workshop to help attendees design their own original comic book characters. She wants to capture information in advance on what her attendees already know about character design and what tools they're familiar with. What would you recommend Cameron does to accomplish this? - ✔✔Create an event landing page with a customized sign-up form that allows attendees to provide this information when signing up for the workshop. Ani anticipates that there will be guests who bring friends along to the event who did not RSVP. How could Ani help her client prepare to capture information for those people who are not already in her client's audience? 11446152 - ✔✔Show her client how to use the Mailchimp mobile app to add and tag contacts at the door. While reviewing campaign reports, Sal notices that the last email campaign had low clickthrough rates. What could he do to optimize and improve performance? 11446152 - ✔✔Add a product recommendation content block to the email campaign to highlight top selling products. NOT: add event tagging to emails to track events inside them, so he can find out more about actions contacts take before and after they click. It's been over 24 hours, and Drew wants to know how his campaign to reach new users is performing. Which of the following can Tobias track in the campaign's report? 11446152 - ✔✔Unique clicks Cost per click People reached Priya's prospective clients often visit her website, but a majority of these visitors never contact her. What could Aisha do to specifically target these visitors? (Select 2.) 11446152 - ✔✔Create a retargeting ad to recapture Facebook and Instagram users who have recently visited her site. Create an email automation that is triggered by contacts clicking on a link to her site from 1 of her email campaigns. Violet, a local florist, has identified a problem with her recent email campaign: her clickthroughs on product links are lower than usual. She wants to improve the click-through rate on her campaign, but she's a bit lost on how to proceed. What should she do next? - ✔✔She needs to analyze the data, pick a variable to test—such as the subject line—and come up with a few hypotheses around how that variable could be improved. Then, she can run an A/B test to see what works best for her audience. The event turned out to be a success! Ani sends a "thank you" email with a discount code to attendees, but not everyone opens the email. How could Ani reach the recipients who didn't open their email and encourage them to come back to shop the bookstore? 11446152 - ✔✔Set up an automation that sends a postcard to everyone who received the email, but didn't open it after several days NOT Run an A/B test to see which subject lines get the most opens As Lisa's accessory business grows, her audience has expanded, too. Which Mailchimp smart recommendation tool can Sal use to make sure Lisa maintains a high email open rate? 11446152 - ✔✔Send Time Optimization While viewing reports, Tobias notices that email open rates have improved, with the most engaged subscribers coming from digital ads. In what order would Tobias complete the following steps when using the lookalike audience finder to help Drew target people who aren't in his audience? (Drag into the correct order.) 11446152 - ✔✔NOT Apply a tag to your most engaged subscribers. Put your most engaged subscribers into a segment. Create a new campaign and choose digital ad. When selecting the targeting options for the lookalike audience finder, choose the appropriate segment. Also NOT Put your most engaged subscribers into a segment.Apply a tag to your most engaged subscribers.When selecting the targeting options for the lookalike audience finder, choose the appropriate segment.Create a new campaign and choose digital ad. Time passes and Priya's website visitors are more active and engaged online! Aisha wants to help Priya build on this momentum. Which of the following would be best to grow her audience? 11446152 - ✔✔NOT Create a re-engagement email automation to regain lapsed customers Also NOT Use customer lifetime value (CLV) to target contacts with digital ads Ani's client has decided to create a quarterly series of author speaking events. Ani creates a landing page to collect sign-ups and links to from the bookstore's regular newsletter. Although the link got a lot of clicks, sign-ups were lower than she expected. How could Ani best target people who showed interest in the events, but didn't signed up on the landing page? 11446152 - ✔✔Create an automation email that is triggered when contacts click the link to her landing page from her newsletter, but don't use her sign-up form