CFRE Exam: Leadership and Management
What questions should the mission statement answer? - ✔✔
Who is the audience?
What's the geographical service area?
What is the desired outcome?
How do we achieve that outcome?
...
CFRE Exam: Leadership and Management
What questions should the mission statement answer? - ✔✔
Who is the audience?
What's the geographical service area?
What is the desired outcome?
How do we achieve that outcome?
What are our activities?
What are the foundations for creating a culture of philanthropy at an organization? - ✔✔
A clear sense of its mission.
A clear understanding of the constituency it serves, and how the mission will serve that
constituency.
A vision for the organization's direction.
An understanding of how the organization's activities serve the community.
A plan, a budget, and a clear way to communicate the importance of achieving both of those to
the public.
What are the tools an organization needs to support fundraising? - ✔✔
-Staffing for research. development professionals need to know how to manage against going
down the "know everything about a donor" rabbit hole, and spending all their time Googling.
-Resources for research. Participation records, public information, peer provided intelligence.
-Policies and practices in place to manage information (e.g. 3x5 cards or a database) and make
sure it's updated and well organized.
-An ongoing research and data management system which includes the ability to track
relationships and upcoming interactions while maintaining confidentiality
What is the proper way to report on gifts over a campaign? - ✔✔Charts to track numbers of
activities, number of gifts and gift amounts.
What is planning? - ✔✔Planning is a process of determining how to best achieve desired
outcomes
What does a good plan do? - ✔✔Ensure that mission and purpose meets one or more
constituency needs
Determines your focus- where you are going.
Outlines strategies for how you will get to where you are going.
Creates an awareness of what resources are needed to design, implement, monitor and evaluate
the organization's programs and strategies.
Helps you monitor your progress.
Strengthens accountability, who is going to do what by when.
Provides a foundation for management.
Positions the organization to maximize success.
Strategic plan vs. long range plan - ✔✔Long range planning is what is used to determine the
vision of an organization where as strategic planning is focused on a much shorter time-scale.
How long does a strategic plan last? - ✔✔3-5 years
What does a strategic plan do - 9 things? - ✔✔Names the major steps an organization will take to
meet its goals.
Clarifies organizational values.
Involves conducting market research and analysis of internal and external Strengths,
Weaknesses, Opportunities and Threats (SWOT analysis).
Engages constituents in conversations about the
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