Business Management > QUESTIONS & ANSWERS > 5. Business-Level Strategy 2023 Update (All)
5. Business-Level Strategy 2023 Update
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Business-level stragegy - integrated/coordinated set of commitments and actions the firm uses to gain competitive advantage by exploiting core competencies in specific product markets One Business... -level strategy - single-product market/ single geographic location firm employs one business-level strategy and one corporate-level strategy identifying what/which industry the firm will compete in. Several Business-level strategy - diversified firm employs separate business-level strategy for each product market area in which it competes and one or more corporatelevel strategies dealing with product and/or geographic diversity. Every firm must form and use... - a business-level strategy for each one of its businesses. [Show More]
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