Hootsuite Platform Certification 56 Questions with Answers 2023,100% CORRECT

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Hootsuite Platform Certification 56 Questions with Answers 2023 Which of the following is not a feature of Hootsuite? - CORRECT ANSWER The ability to fully automate your social media marketing a... ctivities (i.e., theAutopilot feature) What's the difference between a stream and a tab? - CORRECT ANSWER Streams display content from your social media networks, and tabs house a collection of streams. Where in the dashboard would you primarily view and engage with your audience and the social media content published by others? - CORRECT ANSWER Tabs and streams Let's say you're creating a search stream in your Hootsuite dashboard, to find mentions of the phrase vacation holiday getaway. How do you ensure that the exact phrase gets searched for, rather than the individual words in the phrase? - CORRECT ANSWER Quotation marks around the phrase What best describes the benefit of engaging with your audience using Hootsuite, as compared to engaging natively from specific social networks? - CORRECT ANSWER Hootsuite lets you monitor and engage with all your social networks in one place, decreasing the risk of missing an important engagement opportunity. Which Hootsuite feature would you use to draft and schedule a message with two images to Twitter, and Facebook? - CORRECT ANSWER Composer When using the Hootsuite Composer, what's the purpose of the social profile picker? - CORRECT ANSWER To select the social profiles to which you want to publish your message Within the Hootsuite Composer, you can transform URLs into what's called an 'owly' link. Which of the following are reasons you'd want to use this feature? (pick two) - CORRECT ANSWER Owly links are trackable which means you can track how many people clicked it & Owly links use less characters than regular URLS What is the advantage of connecting an Instagram business account to Hootsuite, as opposed to a Instagram personal account? - CORRECT ANSWER You can publish posts directly from the Hootsuite Dashboard, without your mobile device Let's say you have 15 LinkedIn posts for an upcoming campaign, and you'd like to schedule them evenly over a two-week period. What's the best way to accomplish this scheduling task using Hootsuite? - CORRECT ANSWER By using the calendar scheduling function in the Planner You want to drive traffic to a new landing page for a campaign, and want a web address that's short, easy to remember, trackable, and reflective of your brand. Hootsuite supports you with: - CORRECT ANSWER Vanity URLs Conversations on Twitter move fast and it's easy to miss the opportunity to engage with an important influencer or prospect. _____________ are a great way to group together similar people and topics in Twitter so you can focus on activity within a group without distractions. - CORRECT ANSWER Twitter lists Let's say that you want to put paid advertising dollars behind any post you've published that contains the word "excellent", has an image, and received over 500 Likes. What feature in Hootsuite's Promote tool would you use to accomplish this? - CORRECT ANSWER Automation triggers When saving messages as drafts, it's important to remember that your draft will not go live unless _______. - CORRECT ANSWER You have scheduled it or clicked Publish Which of the following is a reason why you would want to add a moderate stream for YouTube in your Hootsuite dashboard? - CORRECT ANSWER To vet incoming comments on your channel or specific videos by approving or deleting them When using Hootsuite's Bulk Composer, all messages must be scheduled at least _______ ahead of when you plan to import the CSV file into Hootsuite. - CORRECT ANSWER 10 minutes You can publish single-image Instagram posts directly from the Hootsuite dashboard If you have set-up your Instagram account as a ______________ . - CORRECT ANSWER Instagram Business Account (Direct Publishing) YouTube is a great source for curating interesting content for your audience. Hootsuite helps with its built in YouTube ____________. This lets you discover new videos based on keywords or key phrases. - CORRECT ANSWER See the visual below. Why is the action being taken here important? - CORRECT ANSWER Which description below best describes the action you would undertake in this dialog box? - CORRECT ANSWER Enabling notifications for your Instagram account(s) in your Hootsuite mobile app allows Hootsuite to send _____________ that notify you when scheduled Instagram posts are ready to be published. - CORRECT ANSWER Push notifications To manage comments and replies for all of your YouTube channel's videos (in Hootsuite), simply add a ________________ stream. - CORRECT ANSWER Published comments When using the Hootsuite Planner feature, the fastest way to compose a new message is to: - CORRECT ANSWER Click on a time slot and choose new post/new pin Hootsuite's mobile app lets you see all the posts you've scheduled and adjust publishing times to fine tune how you're targeting your audience. You can access this functionality in the ___________ area of the app. - CORRECT ANSWER Publisher Let's say you have saved 10 different messages as drafts for a holiday campaign. You now need to schedule these drafts to publish, taking into account other messages that might already be scheduled. Which tool would be most effective for this task? - CORRECT ANSWER Use the Hootsuite Planner to drag and drop the drafts into the most appropriate time slots. There are several ways you can schedule new messages in Hootsuite. Which of the following doesn't belong? - CORRECT ANSWER From the drop down menu in a search stream Hootsuite Photo Editor has an aspect ratio feature. How does this tool assist in optimizing your posts? - CORRECT ANSWER When using an RSS feed within Hootsuite, you can limit the amount of content being automatically pushed out to your followers by: - CORRECT ANSWER Setting the frequency that Hootsuite checks for new content to once a day, rather than once an hour Which of the following is not an action you can take in the pictured area of the Hootsuite dashboard? - CORRECT ANSWER Save a composed message as a draft Which tools are found in the header section of the Hootsuite Dashboard? (pick three) - CORRECT ANSWER Quick Search, Message Composer, Account Settings Publishing to Pinterest with Hootsuite saves time because: - CORRECT ANSWER You can schedule and post to multiple accounts and boards at the same time. Which of the options below best describe the action being undertaken in the visual? - CORRECT ANSWER Creating a new stream for engaging with your audience If you have a personal Instagram account, and want to use Hootsuite to publish an image or video to that account, which publishing workflow do you need to use? - CORRECT ANSWER Direct Publishing After you've uploaded messages into Hootsuite using the Bulk Compose feature, where would you go to review and make edits to those messages? - CORRECT ANSWER Planner The Post Performance area within Hootsuite Analytics is the best place to: - CORRECT ANSWER Review published posts by network and performance The purpose of the social profile picker in Composer is to: - CORRECT ANSWER Identify the social networks to which you'd like to publish your message Conversations on Twitter move fast and it's easy to miss the opportunity to engage with an important influencer or prospect. _____________ are a great way to group together similar people and topics in Twitter so you can focus on activity within a group without distractions. - CORRECT ANSWER Twitter lists The best place to search for free (and paid) software for customizing your Hootsuite dashboard to your exact business need is called the: - CORRECT ANSWER Explore tab A report in Hootsuite Analytics has a flexible, interactive interface into which you can drag and drop an unlimited number of: - CORRECT ANSWER Tiles, which are individual displays of a specific metric You want to drive traffic to a new landing page for a campaign, and want a web address that's short, easy to remember, trackable, and reflective of your brand. Hootsuite supports you with: - CORRECT ANSWER Vanity URLs Unlike the overview module in Hootsuite Analytics, which offers one set of aggregated analytics data, ___________________ allows you to run an unlimited number of customizable and shareable real-time analytics reports, dialed precisely to the diverse reporting needs of your organization - CORRECT ANSWER The reports feature Geo-search streams are used to help you find tweets and Twitter conversations relevant to your brand that are happening in: - CORRECT ANSWER Specific physical locations or regions If you need to keep track of a large number of published or scheduled messages sent to a variety of social networks, Hootsuite __________ is an important product area for you to familiarize yourself with. - CORRECT ANSWER Publisher Hootsuite Mobile is useful for teams because of the following functionality: - CORRECT ANSWER Assignments and approvals Which statement most accurately describes incoming message assignments functionality in Hootsuite Mobile? - CORRECT ANSWER Assignments made from your desktop dashboard will be visible on mobile, and vice versa. When you share a report with a team member in Hootsuite Analytics, you can allow that team member to adjust the parameters of the report to fine-tune the insights being generated. To allow for this collaboration, you must set the permission for that user to: - CORRECT ANSWER 'Can Edit' When using the Hootsuite dashboard to post images to your personal Instagram account, there is a step that must be completed within the Instagram app itself--which is it? - CORRECT ANSWER Publishing the image to your Instagram account. To share access to a Hootsuite Analytics report with your colleagues you need to use the Share button to: - CORRECT ANSWER Share it via email One benefit to using the Post Performance area within Hootsuite Analytics is that you can sort posts by: - CORRECT ANSWER All of the options (Shares, Engagement Rate, Reach, Comments) Which of the following is not a benefit of using Hootsuite Analytics? - CORRECT ANSWER Highly accurate estimates of the monetary value of each Like, Retweet, Share, and new Follower When publishing a post through Hootsuite Composer that contains a link, you'll have the option to apply link settings. Link settings allow you to: (pick two) - CORRECT ANSWER You're using Hootsuite to publish a new video on LinkedIn, and you want to highlight a partner organization and notify them about the post. What's the best way to do this? - CORRECT ANSWER What are two reasons why it's important to share your Hootsuite Analytics data with other members of your team? (pick two) - CORRECT ANSWER To fine-tune your team's social media tactics to do more of what's working To demonstrate the ROI of your social media efforts to more senior leadership in your company The Hootsuite Inbox (pictured below) is meant for: - CORRECT ANSWER Within Hootsuite Inbox, you can see all the correspondence between a user and your organization on a particular social channel, including public and private conversations. This is useful for: - CORRECT ANSWER _______ are created within ________, similar to how you create individual files within a broader file folder. - CORRECT ANSWER Streams; tabs [Show More]

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