Hootsuite Academy Exam 58 Questions with Answers 2023,100% CORRECT

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Hootsuite Academy Exam 58 Questions with Answers 2023 If you'd like to change a team member's access permissions to a particular social network, the best way to do so is by adjusting the permis... sions through the_________________, rather than through the team member's profile. analytics module compose box engagement view contacts tab social network tab - CORRECT ANSWER How many Super-Admins does Hootsuite recommend having in place in a Hootsuite Organization? The number of Super-Admins should always equal the number of seats available in your Hootsuite Plan type You are only permitted to have one Super-Admin at any given time At least two super admins in case one of them forgets their password, or leaves the company unexpectedly It's recommended that you have one Super-Admin for every social network connected to your Hootsuite account - CORRECT ANSWER Within a Hootsuite Analytics Board, you can use a Widgets/Metric, which is: an individual display of a specific metric. an executive-level overview of common, aggregated metrics. a pre-set campaign template, targeted at specific social media objectives. a tool for tracking the posts and conversations happening in your area. a pre-set displays of Line Charts, Tables, and TreeMaps. - CORRECT ANSWER 9. Like Organizations, Teams also have different permission levels. Members of a team either have Team Admin permissions or Default permissions. A Team Admin is assigned his or her permission status by: a Hootsuite Account Executive or Customer Success Manager Organization Admins or Super-Admins anyone with Default permissions those within existing teams who have Default permissions - CORRECT ANSWER Which of the following two statements regarding internal post-tagging are true? (pick two answers) you can enter one tag per message they apply to incoming messages only you can enter multiple tags per message they apply to outgoing messages only the tags available for selection are predetermined by admins - CORRECT ANSWER Time metrics available for the Assignments Board are: Assign Time, First Response Time, Return Time, Refractory Time Assign Time, Return Time, Received Time, Resolution Time Pick Up Time, Return Time, Handling Time, Resolution Time Pick Up Time, First Response Time, Handling Time, Resolution Time - CORRECT ANSWER A _________________ can manage all aspects of the organization such as adding team members and social networks, creating teams such as Marketing, Sales and Recruitment, adding seats to the Hootsuite Organization, and managing billing functions. software engineer team admin gold star team member board of directors super admin - CORRECT ANSWER Single sign on allows a network administrator to quickly revoke employee access to every tool and service in the corporate network, ensuring __________________. the need to maintain multiple credentials for multiple services a greater risk to your company's security an open standard data format for exchanging authentication and authorization data efficient onboarding of new Super-Admins or Admins the security of all company data once someone has left the organization - CORRECT ANSWER When you're creating a campaign in Hootsuite Campaigns, and trying to decide what information contestants must provide, what are two best practices? (pick two) not to ask for more information than you need think about the needs of the 3rd parties to whom you'll sell the data once your campaign is complete be sure that the prize you're offering justifies the amount of information being asked for let Hootsuite Campaigns' 'Auto-Create' feature decide for you, especially if you're new to campaign creation and are unsure. err on the side of requiring more information, as this will be useful for subsequent marketing campaigns - CORRECT ANSWER Select the response below that is a real feature and benefit of using Hootsuite when it comes to interacting/engaging with your audience (i.e., the one that is not fictitious): Monitoring and responding to comments and mentions in Hootsuite is more efficient, and there's less of a chance an important engagement opportunity will be missed When engaging on social networks natively, you can't use the 'auto-respond' feature for comments and mentions Hootsuite provides deeper insights into users' profiles than is found on the networks themselves Hootsuite allows you to see the contents of private profiles, providing more thorough and accurate customer insights Hootsuite more accurately estimates the dollar value of a Like, Share, and Retweet. - CORRECT ANSWER Hootsuite's content library allows employees to: keep a record of all incoming social messages from fans and followers, as well as responses select relevant news stories to share from a bank of content automatically curated according to previous publishing history easily share pre-approved messaging and visuals to the networks connected to their dashboard share content automatically from trusted websites and blogs purchase royalty free stock images for use in social campaigns - CORRECT ANSWER When setting up a geo-search stream for Twitter within Hootsuite, you can filter results by (pick two answers): hashtags AND radius around your current location radius around your current location AND people you follow a user's profile handle AND their country hashtags, search terms, AND the country from which tweets were published search terms AND radius around any location you input - CORRECT ANSWER When you share a Board with a team member in Hootsuite Analytics, you can allow that team member to adjust the parameters of the Board to fine-tune the insights being generated. To allow for this collaboration, you must set the permission for that user to: 'Super-Admin' 'Default' 'Can Edit' 'Custom' 'Unlimited Permissions' - CORRECT ANSWER What are two best practices for discovering whether a message you've scheduled with Hootsuite has failed to send? Regularly check Publisher's 'Rejected' Tab Review Past Scheduled calendar view in Publisher for entries colored red Download a 'Past Scheduled' report from Hootsuite Analytics, and cross-referencing it with posts actually published on your social properties Enable email notifications for failed messages under Preferences Review Later - CORRECT ANSWER Specifying social network permissions allows a different level of access to particular social media profiles. These permissions can be granted by: team admins, department admins anyone with Default or Editor permissions those with Editor of Admin privileges organization super-admins, and admins - CORRECT ANSWER What is an advantage of sharing a Board with a colleague rather than sending them a static analytics report? boards include a qualitative analysis report indicating what you should do more of (and less of) boards feature a built-in ROI calculator that grade your company's social activities relative to your defined social media objectives boards analyze a team member's Hootsuite activity (engagement, publishing) to pull out the metrics that are most valuable to them boards provide your colleagues with continuous access to real time data, whenever they want it - CORRECT ANSWER Say one of your followers leaves a comment on your recent Facebook post; you can't respond until tomorrow and don't want to forget. What's the easiest way to remember to stay on top of this? Create a dedicated EverNote Stream, beside the stream in which the message initially appeared Hootsuite's 'Notes' feature Set up a reminder using Hootsuite 'Reminders' The 'Assign to Me' function Hootsuite's 'Message extension' feature Review Later - CORRECT ANSWER Team metrics are available to: Teams Admins and Team Members Team Admins for the team to which they are assigned All Team Admins for all teams All Super Admins for all teams - CORRECT ANSWER Hootsuite Mobile is useful for teams because of the following functionality: Assignments and Approvals Content Library and Online Education Campaigns and Content Library Search and Assignments Approvals and Campaigns - CORRECT ANSWER Before you publish a message using Hootsuite, you must first do the following: connect at least one social network to Hootsuite (e.g., Facebook, LinkedIn) set up at least one Engagement Stream for a social network enter your payment details on the Plans Page (under Preferences → Settings) Input your content curation preferences in the Content Library - CORRECT ANSWER If you're looking for a fast, executive-level overview of common, aggregated metrics such as Audience Growth, Engagement, Website Traffic, and Total Posts, you should look at: the Boards feature in Hootsuite Social ROI the Overview feature in Hootsuite Metrics the Owl View in Hootsuite Insights the Overview feature in Hootsuite Analytics the Boards feature in Hootsuite Metrics Review Later - CORRECT ANSWER The following features are accessible on Hootsuite Mobile: Publisher, Streams, Campaigns, Insights, Settings Publisher, Comments, Compose Box, Search, Insights Streams, Publisher, Compose box, Search and Settings Streams, Campaigns, Search, Insights, Settings Streams, Content Library, Insights, Search and Settings - CORRECT ANSWER Hootsuite lets you "geo-target" your Tweets by country, which is useful for: filtering all tweets coming out of a specified country by keyword. avoiding overwhelming audiences in non-target countries with irrelevant content. searching geographical regions for mentions of your brand. auto-localizing your tweeted content to the dominant language in that region. - CORRECT ANSWER When publishing to Instagram using Hootsuite, which steps are you able to do within the Hootsuite dashboard on your desktop? (pick three) Scheduling when your Instagram post should publish Including the link you'd like to publish with your image Selecting the image you'd like to publish Posting the text and image to your feed - CORRECT ANSWER You want to drive traffic to a new landing page for a campaign, and want a web address that's short, easy to remember, trackable, and reflective of your brand. Hootsuite supports you with: a batch of custom redirect links Vanity URLs custom top-level domain suffixes Ow.ly links - CORRECT ANSWER Hootsuite Assignments allows you to: organize Hootsuite team members into a structure that matches your organization's assign a branded, trackable URL to an existing IP address assign specific social messages to certain members of your team onboard new team members by assigning them time sensitive training exercises Review Later - CORRECT ANSWER The top of the Hootsuite Organizations structure is the: Executive Level Super-Admin level Team Admin Level Admin-Level Ow.ly Level - CORRECT ANSWER Which of the following is not a metric type generated by the Overview metrics module? Posts Owly Traffic Share of Voice Followers Engagement Review Later - CORRECT ANSWER To manage the social media activities of a team of people within Hootsuite, you'll need to use: Hootsuite Collaboration feature Account provisioning Google's Teams Plug-In Hootsuite Organizations LiftMetrix - CORRECT ANSWER Which of the following statements about adding social networks to Hootsuite is false? By selecting "Authorize app" you're giving Hootsuite permission to manage a social media account You can connect Hootsuite to your YouTube, Twitter, Facebook, LinkedIn, Instagram, and WordPress accounts You can connect Hootsuite to any supported social network to which you have account access You can link any supported social network to Hootsuite, regardless of whether you have account access - CORRECT ANSWER When using the Compose Box in Hootsuite Mobile, which options are available for sending your message? Send Now only Hootsuite Mobile does not allow publishing - only engagement functionality Send Now or Schedule a custom time Send Now, Auto-Schedule, or Schedule a custom time Review Later Prev Page Next Page - CORRECT ANSWER If you want to categorize outgoing and incoming social messages according to topic the best Hootsuite feature to employ is: Content Library internal post-tagging messaging bookmarks hootags internal hashtags - CORRECT ANSWER When you add a new user to your Hootsuite organization, a best practice is to require them to ______________________. connect their personal social networks to Hootsuite input credit card details to prevent fraud update their profile with a clear headshot and title undergo Hootsuite's Facial Recognition procedure, for fast, secure dashboard access provide a biometric thumbprint for fast, secure dashboard access Review Later Prev Page Next Page - CORRECT ANSWER Sometimes exchanges within a comment thread can become very long and hard to keep track of. If a particular thread is too important to miss, Hootsuite let's you quickly create a dedicated ________________ for that conversation to stay on top of the action. External Tag Auto-Assignment Private Message Stream Comment Stream Geo-targeted auto-response - CORRECT ANSWER By analyzing your _________________________, Hootsuite's Suggestions feature suggests a week's worth of messages relating to your interests that you can schedule into your publishing calendar RSS feed input and personal click-through data posting history and stated search topics followers' interests and demographics engagement and ow.ly analytics - CORRECT ANSWER The Boards feature is: a fully customizable, real-time display of social metrics data where you set up user-generated content contests you undertake audience testing to determine the best Ad product to purchase where you set the parameters for a Hootsuite social media campaign a location search stream, with geocode set for your specific location Review Later - CORRECT ANSWER When you add an RSS feed to Hootsuite, posts from blogs and websites you designate will be: prevented from being posted to your feed put into a 'Post-Approvals Queue' for review by your organization's designated Hootsuite Administrator automatically posted to the social network you choose, with a pre-scripted message and a trackable link commented on automatically, with customizable, pre-scripted copy that you input under Preferences ---->RSS Feed ---->Auto-Respond Options - CORRECT ANSWER To efficiently engage with a social media audience, we encourage Organization Admins and Super-Admins to: ensure employees have easy access to passwords for each social network grant Admin or Super-Admin status to as many employees as possible create Teams dedicated to specific functions like sales, marketing and customer support consolidate team members into one group, to make assigning messages and setting permissions more efficient - CORRECT ANSWER To share access to a Hootsuite Analytics board with your colleagues you need to: use the Share button to share it via email use the Share button to create a custom owly link which you can then email, or Tweet to them use the Share button to create a printer friendly version of the board use the Share button to auto-populate an internal CRM message do all of these - CORRECT ANSWER Which statement most accurately describes incoming message assignments functionality in Hootsuite Mobile? Assignments functionality is available in desktop dashboard only Assignments is a feature exclusive to Hootsuite Mobile Assignments made from Mobile are not visible in the desktop dashboard Assignments made from your desktop dashboard will be visible on mobile, and vice versa - CORRECT ANSWER A security related best practice is to have a notification procedure in place that alerts organization super-admins about any upcoming and/or sudden departures so they can ___________________ . quickly remove these users from the Hootsuite Organization switch the departing employee's permissions from Advanced or Editor down to View Only ensure all forwarding contact information for that employee is listed in the Personnel Section prepare a farewell message to share through social channels on departure day - CORRECT ANSWER Why would you want to set up a location search stream when using the Instagram integration in Hootsuite? so you can track the posts and conversations happening in your area and efficiently connect with potential new customers so you can frequently and easily engage with key influencer's content and potentially draw their attention back to your profile Location search is only available for Twitter, not Instagram to track conversations happening within a specific radius of your current location to keep track of who has unfollowed you - CORRECT ANSWER Before deciding on a campaign hashtag for your Hootsuite Campaign, be sure to _________________ and that the hashtag is short, easy to remember, and relevant to the campaign. research it beforehand to ensure it's not already in use confirm that you have the required budget to properly promote it with Google Ad Words verify that it's valid and already in use on all the social networks confirm your hashtag budget is in line with the the cost to secure it on your target networks - CORRECT ANSWER Why would you want to build separate content banks within Hootsuite's Content Library? to more efficiently search social networks for mentions of your company's handle or branded hashtags to get better curation results from Hootsuite's content curation algorithm If you need to schedule more than 100 messages at a time, you'll need to create and separate content banks to supply different teams with sets of shareable content relevant to their functions to more accurately catalog incoming social messaging based on fan/follower type - CORRECT ANSWER Which of the following is not a feature of Hootsuite? The ability to monitor conversations and engage with your audience across multiple social networks The ability to schedule and publish messages to multiple accounts at once Geo-locating conversations and geo-targeting messages The ability to fully automate your social media marketing activities (i.e., the Autopilot feature) - CORRECT ANSWER Your goal for the coming quarter is to boost audience engagement and increase sales leads in support of the launch of a new service your company is offering. Which Hootsuite product/function would be most helpful in this context? Hootsuite Engagement Hootsuite Email Capture Hootsuite Campaigns Hootsuite Retargeting Hootsuite Analytics - CORRECT ANSWER Hootsuite Amplify supports an employee advocacy strategy by: letting employees "upvote" content they feel should be publishing by their company efficiently alerting employees to relevant internal job opportunities letting trusted employees connect their personal blogs directly into their company's Hootsuite RSS feed surfacing high engagement content that employee's share on their personal networks making it easy for employees to share approved company content to their personal social profiles - CORRECT ANSWER In order for employees to use Hootsuite Amplify, they must first: be added to the Human Resources Team within Hootsuite Organizations be given security clearance by an authorized Hootsuite representative have published content on their personal networks with a minimum of 1000 impressions download the Amplify app from the App Store find content in the Content Library they want to upvote - CORRECT ANSWER Say you're assigning an incoming Tweet to a member of the sales team - what's the most efficient way to provide them with context about how to handle the tweet? Send the team member a Twitter Direct Message using the Hootsuite Compose Box Include a personalized note alongside the Assignment Use Hootsuite's 'Send to Email' functionality in the Engagement View Send the team member a Direct Message using Hootsuite Chat - CORRECT ANSWER If you've selected ____________________ for your campaign, you can monitor, accept or reject campaign entries before they are displayed in your social gallery, which is important for assuring the quality of the content that will become associated with your brand. "Enable Censor" "Entry Moderation" "Brand Protection" "Curate Submissions" - CORRECT ANSWER "Curate Submissions" Let's say you attach four images to accompany an important tweet that you've composed in the Hootsuite Compose Box. On Twitter, the images will appear in your audience's stream as: As thumbnails, which your audience can quickly expand at their discretion A series of 4 full size, but individual tweets (with the tweet copy appearing above the first image of the series) Part of their Image Gallery A collage format, with full size images - CORRECT ANSWER As thumbnails, which your audience can quickly expand at their discretion It's important to ensure you've done the following steps when scheduling messages using the Hootsuite Bulk Scheduling feature. (pick two) Ensure you use a 24-hour clock format (e.g., 17:00 rather than 5:00pm) Input your messages into a text document using an up to date version of Microsoft Word Input the date in MONTH, DAY, YEAR or DAY, MONTH, YEAR format Convert the document into Hootsuite's .hoot format and upload - CORRECT ANSWER Input the date in MONTH, DAY, YEAR or DAY, MONTH, YEAR format Convert the document into Hootsuite's .hoot format and upload To send a carefully crafted message more than once, you should use: Hootsuite Profile Picker Hootsuite Drafts Auto-schedule Geo-targeted messages - CORRECT ANSWER Hootsuite Profile Picker When using the Compose Box in Hootsuite, what's the purpose of the Social Profile Picker? To select the social profiles to which you want to publish your message To monitor account activity on your social networks connected to Hootsuite To connect an existing social media account (e.g., Facebook, LinkedIn) to your Hootsuite dashboard To create a network specific search stream in the Engagement area - CORRECT ANSWER To select the social profiles to which you want to publish your message What's the difference between a Stream and a Tab? Tabs are for searching out conversations, whereas Streams are for publishing content to your audiences Tabs are created under Streams, similar to folders superimposed on individual files Streams are created under Tabs, sort of like files stored in different folders Streams are for searching out conversations, whereas Tabs are for publishing content to your audiences - CORRECT ANSWER Why is it important to connect your social networks to Hootsuite? Without it, you'll only be able to publish messages, but not engage with your audience You can't do anything in Hootsuite without performing this step first It provides enhanced analytics data Without it, you'll only be able to listen to conversations, but not respond. - CORRECT ANSWER What are three ways you can schedule messages in Hootsuite? Select the three best options: Under the Require Approval heading in the Publisher From within the calendar view in the Publisher From the drop down menu in a search stream (Send to Schedule) From within the Compose Box (manual and auto-schedule) Using the bulk uploader - CORRECT ANSWER To attach an image to your message, press the ______ icon. paperclip image owly globe - CORRECT ANSWER paperclip [Show More]

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