Hootsuite Social Media Marketing Certification 30 Questions with answers
Your profile picture should be easily recognizable, even at ____ size. Your ____ is usually the best choice. - CORRECT ANSWER thumbnail, logo
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Hootsuite Social Media Marketing Certification 30 Questions with answers
Your profile picture should be easily recognizable, even at ____ size. Your ____ is usually the best choice. - CORRECT ANSWER thumbnail, logo
When drafting the bio section of a social profile, keep in mind that only the first ___ will appear to customers in search engine results - CORRECT ANSWER 140 characters
On a facebook business page, which feature would you use if you want to provide your followers with the ability to shop now, sign up, or contact your organization? - CORRECT ANSWER call-to-action button
The Facebook page moderation feature: - CORRECT ANSWER prevents comments that contain certain words from being posted
____ let you segment your company offerings by target market and are a great way to focus on different products separately so you can modify positioning and messaging. - CORRECT ANSWER LinkedIn Showcase Pages
Instagram allows you to include clickable links in the following areas - CORRECT ANSWER website field
Brand voice should be developed after your social strategy has been implemented for 6 months to see what kind of voice occurs naturally - CORRECT ANSWER false
brand advocates are: - CORRECT ANSWER Dedicated fans with whom you should build closer relationships
You should use the 3 R's, relevance, reach, and resonance to help you evaluate advocacy candidates. Resonance refers to - CORRECT ANSWER the level of engagement they have with their audience
Brand advocacy programs should contain 4 components: program goals, criteria for selection, a plan for onboarding, and finally _____ - CORRECT ANSWER a plan for continued engagement
When announcing an employee advocacy program, it's important to reinforce why sharing content on behalf of an employer is in the employee's self interest. Employee advocates can showcase their engagement by sharing content that portrays the organization in a positive light, thereby - CORRECT ANSWER differentiating themselves as a dedicated performer within the organization
When running an employee advocacy program, eventually you'll need to pull data to demonstrate the program's effectiveness. Which of the following is not a common metric that program managers will look at? - CORRECT ANSWER % decrease in cost per click and cost per impression
Tracking leads from your community that result in sales is one good way to prove the ROI of your social media program - CORRECT ANSWER true, and tracking is quantitative
If you have a facebook business page, you can also create and manage ____ ads through the Facebook advertising platform - CORRECT ANSWER Instagram
If you're new to twitter and want to grow your audience using paid advertisements, what campaign type would work best - CORRECT ANSWER followers
Instant experience is a paid advertising feature on Instagram, configured to show media, display a storefront, complete a form, or explore lifestyle images with tagged products. To use Instant Experience, you'll need to create your ad in - CORRECT ANSWER Facebook
Operating without a ___ could result in posts that exhibit unbalanced tone, subject matter, or purpose. Moreover, without this plan in place, most organizations would find it difficult to maintain and effective cadence and regularity to their posting schedule. - CORRECT ANSWER content strategy
Your social content strategy should flow naturally from your _____ - CORRECT ANSWER social media strategy and objectives
When it comes to content marketing on social media, research is the key to understanding what content will resonate with your audience. Begin by looking at your social media audit, and then use network-specific tools such as ____ and ____ to identify your audience demographics by network. - CORRECT ANSWER Facebook's Audience Insights and Twitter Analytics
With respect to content calendar for social media, why is it a best practice to keep a larger monthly calendar with general information about upcoming launches and big events that impact your content strategy, as well as a detailed weekly calendar with specific copy and assets? - CORRECT ANSWER to allow yourself flexibility to accommodate new social media trends that might appear unexpectedly
Shared content can be categorized into two main categories: curated, which is content gathered from trusted sources relevant to your industry, and ____, which is content produced within your organization including items like blog articles, white papers, infographics, guides, and visuals. - CORRECT ANSWER created
Content curation involves gathering and evaluating pieces of media from respected sources, and then sharing the most valuable gems with your audience. But modern social media professionals in larger organizations also need to gather, evaluate, and share relevant content produced _____. - CORRECT ANSWER within their organization
The _____ feature on Twitter is a great way to surface trending content, because it lets you save multiple searches using relevant keywords, hashtags, applicable sentiment. - CORRECT ANSWER advanced search
A key part of running a business blog is ensuring it, and by extension the organization's website are easily discoverable. Make sure all your posts are ____ by incorporating keywords into the title, subheadings, and body of your post, as well as the URL. - CORRECT ANSWER SEO friendly
Due to the 140-character limit of Instagram captions, it's important to be concise with every post. - CORRECT ANSWER False, Instagram's character limit is longer than 140
When posting on your social networks, it's important to _____. - CORRECT ANSWER tailor messages to the unique strengths of each platform, where possible
On Snapchat, a great way to generate buzz and encourage your followers to amplify your brand, is by creating image overlays referred to as ____ - CORRECT ANSWER geofilters
When creating content for YouTube, keep your videos shareable, accessible, and discoverable by using - CORRECT ANSWER high quality thumbnails, well written titles and descriptions, and relevant metatags
When it comes to creating video for your social channels, which of the following is not a best practice? - CORRECT ANSWER since video will be consumed on mobile, record videos using mobile as well
When broadcasting live on social, keep in mind that the best broadcasts are ones that feel like a conversation between brand and viewer. Unlike other forms of social video, you'll get more views and engagement if your video _____. - CORRECT ANSWER is longer and repeats key points
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