Hootsuite Exam 1 |27 Questions with Answers 2023,100% CORRECT

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Hootsuite Exam 1 |27 Questions with Answers 2023 When drafting the bio section of a social profile, keep in mind that only the first ____________ will appear to customers in search engine resul... ts, so be sure to convey the most important information first. - CORRECT ANSWER 140 characters Private Twitter Lists are a great way to _________. - CORRECT ANSWER Keep up with competitors' content without publicly following them On your Facebook Business page, which feature would you use to provide your followers with the ability to shop now, sign up, or contact your organization? - CORRECT ANSWER Call to Action Button Instagram allows you to include clickable links in the following area(s): - CORRECT ANSWER Website Field Instagram doesn't offer many options for formatting your bio within the app, but there is a workaround for adding line breaks to your bio description to make it easier to read. Which of the following best describes this workaround? - CORRECT ANSWER Draft your bio using the notes app on your device, then paste your formatted copy into the bio field When optimizing your YouTube page, use_______________________ for grouping together relevant videos so viewers progress naturally from video to video, thus generating more views through their session. - CORRECT ANSWER Playlists Social media objectives should: - CORRECT ANSWER Adhere to the S.M.A.R.T. framework (Specific, Measurable, Achievable, Resourced, Time-bound). When pitching your budget to decision makers, focus on conveying two things; first, demonstrate ROI from the current year, and second: - CORRECT ANSWER Showcase the value of the initiatives, campaigns, and goals you have in mind for the coming year. Social media tactics tend to fall into 3 categories: - CORRECT ANSWER paid, owned, earned _______________ have become increasingly important because of the decline of organic views AND because of the overall increase in the volume of content being published on social channels. - CORRECT ANSWER Paid tactics Brand voice/persona should be developed after your social strategy has been implemented for 6 months to see what kind of voice/persona occurs naturally. - CORRECT ANSWER False What element of a Crisis Management Plan defines the process that should unfold once an issue or crisis is identified? Hint: it also includes information about team members who should be engaged, when to pause publishing activities, and who decides when a crisis is over and normal social media operations can resume? - CORRECT ANSWER Decision Tree You should use the 3 R's, Relevance, Reach, and Resonance to help you evaluate advocacy candidates. Resonance refers to ________________. - CORRECT ANSWER the level of engagement they have with their audience Brand advocacy programs should contain 4 components: program goals, criteria for selection, a plan for onboarding, and finally, ____________. - CORRECT ANSWER a plan for continued engagement When running an employee advocacy program, eventually you'll need to pull data to demonstrate the program's effectiveness. Which of the following is not a common metric that program managers will look at? - CORRECT ANSWER % decrease in cost per click and cost per impression To grow your community on Twitter, we suggest that you: - CORRECT ANSWER Follow people and hashtags whose interests align with your industry and core community _______________work best for communities that include seasoned practitioners and professionals who are willing and able to share their expertise. - CORRECT ANSWER LinkedIn Groups When planning out your YouTube publishing schedule, stick to ___________________________, as well as a predictable publishing schedule so your subscribers know when to look forward to your next video and what to expect. - CORRECT ANSWER a consistent length and production quality Operating without a ______________ could result in posts that exhibit unbalanced tone, subject matter, or purpose. Moreover, without this plan in place, most organizations would find it difficult to maintain an effective cadence and regularity to their posting schedule. - CORRECT ANSWER Content Strategy Your social media content strategy should flow naturally from your _________________________. - CORRECT ANSWER social media strategy and objectives With respect to content calendar for social media, why is it a best practice to keep a larger monthly calendar with general information about upcoming launches and big events that impact your content strategy, as well as a detailed weekly calendar with specific copy and assets? - CORRECT ANSWER To allow yourself flexibility to accommodate new social media trends that might appear unexpectedly Shared content can be categorized into two main categories: Curated, which is content gathered from trusted sources relevant to your industry, and ________________, which is content produced within your organization including items like blog articles, white papers, infographics, guides, and visuals. - CORRECT ANSWER created The __________________ feature on Twitter is a great way to surface trending content, because it lets you save multiple searches using relevant keywords, hashtags, applicable sentiment. - CORRECT ANSWER advanced search A key part of running a business blog is ensuring it, and by extension the organization's website are easily discoverable. Make sure all your posts are ________________ by incorporating keywords into the title, subheadings, and body of your post, as well as the URL. - CORRECT ANSWER SEO friendly When posting on your social networks, it's important to: - CORRECT ANSWER tailor messages to the unique strengths of each platform, where possible. On Snapchat, a great way to generate buzz and encourage your followers to amplify your brand, is by creating image overlays referred to as __________. - CORRECT ANSWER geofilters When creating content for YouTube, keep your videos shareable, accessible, and discoverable by using: - CORRECT ANSWER High quality thumbnails, well written titles and descriptions, and relevant metatags [Show More]

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