Business > CASE STUDY > Case Notes & Answer for Co-operative Bank, by Robert S. Kaplan, Srikant M. Datar (All)
Case Notes & Answer for Co-operative Bank, by Robert S. Kaplan, Srikant M. Datar
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A British bank with strong roots in the cooperative movement encounters declining profitability in an increasingly competitive and deregulated financial services industry. It attempts to grow by broad ... ening its customer base and increasing the range of products and services offered. It turns to activity-based costing as part of its reengineering effort to learn more about the process and product costs and customer profitability, and contemplates what actions to take based on this new information. A British bank with strong roots in the cooperative movement encounters declining profitability in an increasingly competitive and deregulated financial services industry. It attempts to grow by broadening its customer base and increasing the range of products and services offered. It turns to activity-based costing as part of its reengineering effort to learn more about the process and product costs and customer profitability, and contemplates what actions to take based on this new information. [Show More]
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