Business > CASE STUDY > Case Notes & Answer for CYWORLD CREATING AND CAPTURING VALUE IN A SOCIAL NETWORK by Sunil Gupta Sang (All)
Case Notes & Answer for CYWORLD CREATING AND CAPTURING VALUE IN A SOCIAL NETWORK by Sunil Gupta Sangman Han
Document Content and Description Below
In May 2008, the new CEO of Cyworld, a social network company in Korea, had to decide how to create and capture value from his rapidly growing user base. Cyworld was founded in 1999, and in 2003 it wa ... s acquired by SK Telecom, a leading mobile service provider in Korea. By 2007, Cyworld had 21 million users and $95 million revenue-$65 million from paid items (music, virtual gifts, etc.), $15 million from mobile networking, and $15 million from advertising. The new CEO had to decide which of these three revenue sources he should focus on in the future and how this choice would influence the target customers, the service offerings, and the required capabilities. [Show More]
Last updated: 1 year ago
Preview 1 out of 19 pages
Buy this document to get the full access instantly
Instant Download Access after purchase
Buy NowInstant download
We Accept:
Reviews( 0 )
$15.00
Can't find what you want? Try our AI powered Search
Document information
Connected school, study & course
About the document
Uploaded On
Aug 09, 2023
Number of pages
19
Written in
All
Additional information
This document has been written for:
Uploaded
Aug 09, 2023
Downloads
0
Views
91
