Media Studies > eBook-PDF > [eBook][PDF] Advertising Media Planning A Brand Management Approach, 4th Edition By Larry Kelley, Do (All)
[eBook][PDF] Advertising Media Planning A Brand Management Approach, 4th Edition By Larry Kelley, Donald Jugenheimer, Kim Bartel Sheehan
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The planning and placement of advertising media is a multibillion dollar business that critically impacts advertising effectiveness. The new edition of this acclaimed and widely adopted text offers pr... actical guidance for those who practice media planning on a daily basis, as well as those who must ultimately approve strategic media decisions. Full of current brand examples, the book is a "must-read" for all who will be involved in the media decision process on both the agency and client side. Its easy-to-read style and logical format make it ideal for classroom adoption, and students will benefit from the down-to-earth approach, and real-world business examples. [Show More]
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