CPH Communication 26 Questions with Verified Answers
Messages - CORRECT ANSWER encoded pieces of information (thoughts put into words, symbols, etc.) shared through a medium (sound, print, visuals) and disseminated
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CPH Communication 26 Questions with Verified Answers
Messages - CORRECT ANSWER encoded pieces of information (thoughts put into words, symbols, etc.) shared through a medium (sound, print, visuals) and disseminated through a channel (speaking, radio, social media, etc.)
Transactional Model of Communication - CORRECT ANSWER a source transmitting a message through a channel to a receiver in anticipation of a response
Noise - CORRECT ANSWER anything that interferes with the message being transmitted or received
De-coding - CORRECT ANSWER interpreting the message
Health communication is concerned with - CORRECT ANSWER improving transmission and interpretation of meaning from 1 party to another
Social Marketing Approach - CORRECT ANSWER focuses on the needs and wants of the intended recipient of the communication
Health communication planning begins once... - CORRECT ANSWER epi. findings show that a health problem exists and that something can be done to lower exposure or risk
NCI health communication process Phase 1 - CORRECT ANSWER planning and strategic development- analysis of the problem, ecological setting, target pops., intervention strategy, partnership mix, define objective, use the evidence base
Audiences - CORRECT ANSWER primary- who you hope will act, secondary- has direct influence over primary audience, tertiary- has indirect influence over primary audience
Communication strategies - CORRECT ANSWER engagement- often a first step, creating a level of trust and familiarity before attempting to persuade, education- provide information, framing- presenting information to resonate best with the audience, persuasion, policies
4 P's - CORRECT ANSWER price, place, product, promotion
NCI health communication process Phase 2 - CORRECT ANSWER developing and pretesting concepts, messages, and materials
NCI health communication process Phase 3 - CORRECT ANSWER implementing the program- communication vehicles? timing? money? workforce?, generates macroplan to guide the rest of the intervention
NCI health communication process Phase 4 - CORRECT ANSWER evaluation and refinement, formative- created and pretested messages and materials (doing the right things), process- disseminated as planned (doing things right), outcome- did campaign result in desired change? (doing enough to make a difference, measure the change)
6 fxns of pt-clinician communication that affect health outcomes - CORRECT ANSWER REMFEM
responding to emotions, exchanging information, making decisions, fostering healthy relationships, enabling pt self-management, managing uncertainty
Clear Communication Index (CCI) - CORRECT ANSWER print material assessment tool, assesses readability, how compelling, and how actionable
Universal precautions - CORRECT ANSWER understanding should be confirmed with everyone
Hazard - CORRECT ANSWER source of potential harm
Exposure - CORRECT ANSWER contact with hazard
Risk - CORRECT ANSWER probability that a person will be harmed by exposure
Causality- Use Hill's Criteria - CORRECT ANSWER Experiment- Do interventions that modify the exposure modify the outcome?
Analogy- Has a similar relationship been observed with another exposure and/or disease?
Temporality- strongest/necessary
Strength of association
Dose-response
Coherence- coherence with established facts, if a relationship is causal, we would expect the findings to be consistent with other data and known facts, does not conflict with current facts
Consistency- If the relationship is causal, we would expect to find it consistently in different studies and in different populations, places, times, etc.
Specificity- weakest
Biological plausibility- coherence with the current body of biologic knowledge/it is biologically feasible, is this plausible given what we currently know
Covello's Message Maps - CORRECT ANSWER messages are presented with 3 short messages of no more than 27 words each
Decision Aids - CORRECT ANSWER help explain risks and probabilities, as a goal of medicine is shared decision-making
Crisis communication phases - CORRECT ANSWER Pre-crisis (be prepared)
initial (explain risk, recommend actions)
maintenance (further explain risk and recommendations, provide background)
resolution (educate about future crises, promote your role)
evaluation (evaluate and improve, return to planning)
Non-emergency communication - CORRECT ANSWER answers- what did you find? (description), why did it happen? (explanation), what does it mean? (interpretation), and what needs to be done? (action)
Single Overriding Communication Objective (SOCO) - CORRECT ANSWER present information in 1 paragraph w/ 3 key facts and the main message
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