Gartner Week 1 Quiz Review

Gartner Week 1 Quiz Review What is a compelling Gartner value proposition? - ✔✔Our clients tell us that we empower them to achieve their mission-critical priorities through unbiased research and advisory services. Our ...

Gartner Week 1 Quiz Review What is a compelling Gartner value proposition? - ✔✔Our clients tell us that we empower them to achieve their mission-critical priorities through unbiased research and advisory services. Our team of 2000+ experts enables business leaders to make better decisions faster and with more confidence. Which research methodology allows clients to gain perspectives on newly forming, early, or well-established markets - ✔✔Market guide After completing a qualification call with an HT prospect, I learn they want to prioritize what markets to enter, differentiate from the competition, and better understand their customers. We can empower our clients by adding the following value: - ✔✔Suggest what markets to focus on Share what competitors are doing at a holistic level Understand users wants and needs Talk to buyers CCMT -Customers -Competitors -Marketing -Technology -Role Which research methodology includes a short list of technology providers, graphing their competitive positioning in a specific market, including a summary of the technology providers strength and cautions? - ✔✔Magic Quadrant This research methodology provides a graphical representation of the maturity and adoption of a particular technology or application so clients know when to invest - ✔✔Hype cycle Which actionable research can clients customize for their individual business needs such as RFP template, board-ready slide presentation, step-by-step how to for a product launch, or a strategy template? - ✔✔Toolkits Your CIO client just got a call from their CEO, who read in the WSJ about a new technology called blockchain. The CEO insists that the company invest in it now, however, your client feels it may be too early, which research methodology can your client leverage? - ✔✔Hype Cycle Your client is looking to get a shortlist of technology providers for their data analytics program to decide which vendors are the leaders in the market as well as their strengths and cautions. What product would they want? - ✔✔Magic quadrant Your client is looking for future data projections to understand how the market is shifting and where to place their bets over the next 5 years? What product should they use? - ✔✔Market forecast Which of the following best describes the role of a Gartner analyst - ✔✔- A subject matter expert advising clients with 13 years of experience - A support function of Gartner for IT leader C-holders - A former CIO acting as an advisor for Gartner to IT executives - A junior level individual collecting survey data for research - A support function for Gartner for technical professional seatholders BEST ANSWER: A subject matter expert advising clients with 13 years of experience What encourages a client to actually speak with a Gartner analyst? - ✔✔Client is struggling Client is facing challenges What are the 4 steps in the Gartner sales process/cycle? - ✔✔Preparation Qualification Capability alignment Close What is a company's corporate objective? - ✔✔It is how a company measures success in financial terms for any given years What are the four test points of MCP? - ✔✔1. Tied to a corporate objective 2. Is it owned by a C-level executive 3. Is there a struggle achieving it? 4. Is the success quantifiable Gartner has established step-by-step practices from Account executives to establish success. What is it called? - ✔✔Pathway to gold What are the 5 roles we should target when building our organizational chart? - ✔✔CEO CTO CMO Head of BD (business development) VP of PM (product management) What are the 3 internal tools used to better understand prospects in their role? - ✔✔- Hack gameboard tool/CEO gameboard - IT/HT eagle landing pages (provides role & product info) - Role profiles on eagle What's the name of the internal website that hosts all of our product and profile information? - ✔✔Eagle What are the names of the 2 major product portfolios that we sell on HT/MSE for research? - ✔✔1. Gartner for Business Leaders (GBL) -Includes PMM full and PMM segment 2. CEO portfolios What 3 deliverables are included in GBL products? - ✔✔Core research & toolkits Gartner Analysts Summit Ticket What two deliverables are included in Garter for Tech CEO's that are not in any of our GBL products? - ✔✔CEO agenda Gartner for Technical Professionals (GTP) Which market segments are included in Gartner for Tech CEO's? - ✔✔Hardware Software IT services In the Tech CEO portfolio, which deliverable provides the seat holder with 1 on 1 meetings with a former CXO who translates Gartner research with actionable insight? - ✔✔Executive Partner Which of the following gameboard tiles is NOT typically owned by a CMO or marketing exec? - ✔✔a) product strategy b) awareness c) customer retention & growth d) Key Performance indicators (KPIs) Answer: Key performance indicators What is one common challenge associated with a CTO? - ✔✔What product features to include that are needed by their clients Which role is typically responsible for building awareness with the technical expert community and is measured by their ability to get mentioned in research? - ✔✔Analyst relations What are 3 separate challenges commonly associated with the CTO> - ✔✔Trouble with: - Retaining top engineers - Attracting top engineers - Building product roadmaps Which tile on the CEO game board is most likely to be owned by the CEO? - ✔✔All of them