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BIS 320 Week 3 Individual Assignment, Using IT Collaboration Technologies

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BIS 320 Week 3 Individual Assignment, Using IT Collaboration Technologies Using IT Collaboration Technologies SONIC Drive-In is a very well-known fast food restaurant in the United States. In this ... summary, our team has discussed how SONIC Drive-In uses the internet and collaboration technology. After researching as a team here is what we found out about SONIC. SONIC has established a pretty robust system to work with its partners, appeal to its customers, and communicate its commitment to customer satisfaction through multiple collaboration avenues. From Facebook to billboards advertising to email coupons, SONIC has the idea of reaching the masses where they're not and cashing in on the vast world of the internet. Their use of the internet, social media, and the like to solidify a stronghold in the fast food industry has been remarkable and is critical to their relevancy. SONIC uses many different collaboration tools to benefit the restaurant for example quality, innovation, productivity, customer service, and profitability. With these collaboration tools, SONIC appeals to not just current customers, but it reaches out to those that have never been to SONIC before. Providing coupons, deals, location, jobs, customer satisfaction, menus, and digital free wacky application for all that are interested especially for children. Using the internet makes SONIC restaurants an attraction with outstanding service. As Boulton (2013) noted, SONIC also uses new display touch screen for a more interactive ordering processing (para. 4). They are also improving their current incentive program to use data analytics in a way that will predict items customers may want to try based on past purchases. A fascinating new feature is text messages personalized for customers are sent based on locality. This process is possible through the strategic use and application of geo-fencing technology. Additionally, SONIC's new Point of Sale (POS) system as well as a Point of Personalized (POP) service feature. The POP service is located in customers' drive-in slip and includes a menu board with suggestive selling and suggests add-ons. ......continued.... [Show More]

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