Marketing > eBook-PDF > [eBook][PDF] Marketing for Hospitality and Tourism, 7th (Global Edition) By Philip Kotler, John Bowe (All)
[eBook][PDF] Marketing for Hospitality and Tourism, 7th (Global Edition) By Philip Kotler, John Bowen, James Makens, Seyhmus Baloglu
Document Content and Description Below
For courses in Hospitality Marketing, Tourism Marketing, Restaurant Marketing, or Hotel Marketing. Marketing for Hospitality and Tourism, 7/e is the definitive source for hospitality marketing. ... Taking an integrative approach, this highly visual, four-color book discusses hospitality marketing from a team perspective, examining each hospitality department and its role in the marketing mechanism. These best-selling authors are known as leading marketing educators and their book, a global phenomenon, is the leading resource on hospitality and tourism marketing. The Seventh Edition of this popular book includes new and updated coverage of social media, destination tourism and other current industry trends, authentic industry cases, and hands-on application activities. [Show More]
Last updated: 1 year ago
Preview 1 out of 688 pages
Buy this document to get the full access instantly
Instant Download Access after purchase
Buy NowInstant download
We Accept:
Reviews( 0 )
$14.50
Can't find what you want? Try our AI powered Search
Document information
Connected school, study & course
About the document
Uploaded On
Sep 18, 2023
Number of pages
688
Written in
Additional information
This document has been written for:
Uploaded
Sep 18, 2023
Downloads
0
Views
74
