Global Marketing’s environmental and strategic approach outlines the major dimensions of the global business environment. The text offers authoritative content as well as analytical tools that will ... prepare you to successfully pursue a career in global marketing or related areas. The 10th Edition brings global marketing out of the classroom and into the real world with up-to-date examples of questions, concerns and crises facing markets worldwide. New cases have been added while others have been revised as the text considers recent geopolitical developments and technological changes affecting marketing around the globe. [Show More]
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