BUS 300 (week1) rial exam consist of 30 multiple choice questions with all correct answers (2021 docs)

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BUS 300 (week1) rial exam consist of 30 multiple choice questions with all correct answers (2021 docs) ⦁ Question 1 3 out of 3 points GM's handling of charges by Ralph Nader that their Corva... ir was "unsafe at any speed" is an example of corporate public relations professionals failure to Answer ⦁ Question 2 3 out of 3 points If you target "experiencers," you're likely using ________ to segment a public. Answer ⦁ Question 3 3 out of 3 points In John Marston's R-A-C-E process, the key step is Answer ⦁ Question 4 3 out of 3 points Public relations consultants for politicians should point out the importance of the uncommitted public because Answer ⦁ Question 5 3 out of 3 points The government affairs function of public relations Answer ⦁ Question 6 3 out of 3 points Which is NOT a key technical skill a public relations professional should possess? Answer ⦁ Question 7 0 out of 3 points The strength of the public relations field stems from Answer ⦁ Question 8 3 out of 3 points To effectively communicate with a public, it is important to recognize that Answer ⦁ Question 9 3 out of 3 points A major difference between public relations and marketing/advertising is Answer ⦁ Question 10 3 out of 3 points Which of the following are among the five actions Professor Melvin Sharpe indicates can "harmonize" relations between individuals and organizations? Answer ⦁ Question 11 3 out of 3 points To be successful, a public relations professional should have the predisposition to Answer ⦁ Question 12 3 out of 3 points Professional practitioners who understand the management "interpreter" perspective of public relations Answer ⦁ Question 13 3 out of 3 points Savvy individuals and institutions must recognize the importance Answer ⦁ Question 14 3 out of 3 points A function related to public relations that includes creating sales literature, meeting displays and promotions is Answer ⦁ Question 15 3 out of 3 points Meaningful processes to influence public opinion are said to begin with use of Answer ⦁ Question 16 3 out of 3 points A principal contribution  to the field of public relations made by Ivy Ledbetter Lee was Answer ⦁ Question 17 0 out of 3 points Which major trend below is contributing to the evolution of the practice of public relations in the U.S.? Answer ⦁ Question 18 3 out of 3 points Known as the ________ they were a group of ________ who tackled the abuses of American industrialists, exposing deplorable and unsafe conditions. Answer ⦁ Question 19 3 out of 3 points Among the earliest public relations counselors to emphasize marketing-oriented public relations was Answer ⦁ Question 20 3 out of 3 points The growth of public relations as an accepted business-like practice in the United States of America stems from Answer ⦁ Question 21 3 out of 3 points A conspicuous, but often negative, public relations practice that took hold in the 1880s was Answer ⦁ Question 22 3 out of 3 points In the 21st century, recognition of the value of knowing what public relations is about comes from Answer ⦁ Question 23 3 out of 3 points The attitude of business leaders that the "public be damned" ushered in the need for Answer ⦁ Question 24 3 out of 3 points Using a variety of persuasive techniques and even a pseudonym, Publius, ________ advocated for ratification of the Constitution. Answer ⦁ Question 25 3 out of 3 points Perhaps one reason publicity and press agentry are too often considered synonymous stems from Answer ⦁ Question 26 3 out of 3 points During World War I and World War II, public relations techniques to help mobilize United States citizens to support war efforts were used by the Answer ⦁ Question 27 3 out of 3 points American flirtations with public relations techniques began around the founding of the ________ when ________. Answer ⦁ Question 28 3 out of 3 points A truism for best companies in the 21st century is Answer ⦁ Question 29 3 out of 3 points Some scholars consider ________ the forerunner to today's White House press secretary because of the duties he performed for Andrew Jackson. Answer ⦁ Question 30 3 out of 3 points Which of the following major public relations counseling firms did Omicom Group purchase? Answer [Show More]

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