Bus 300 Quiz 9 chapter 17 and 18 trial questions and answers 2021

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Bus 300 Quiz 9 chapter 17 and 18 trial questions and answers 2021 ⦁ Quiz 9 ch 17 and 18 Branding is about Answer ⦁ Question 2 3 out of 3 points A practice among some news editors b... ecause of the proliferating raft of product placements in the media is to ⦁ Question 3 3 out of 3 points A major difference between public relations and marketing is that ⦁ Question 4 3 out of 3 points If you've received publicity in a magazine or newspaper, what can you produce to extend the impact from that coverage? ⦁ Question 5 3 out of 3 points It's fair to say that advertising has in the past 40 years ⦁ Question 6 3 out of 3 points If public relations practitioners see themselves as key players in IMC, they must Answer ⦁ Question 7 3 out of 3 points A major difference between public relations and advertising is Answer ⦁ Question 8 3 out of 3 points Which of the following attitudes of marketing people have changed? Answer ⦁ Question 9 0 out of 3 points Showing Beanie Babies and Cabbage Patch Dolls with a client's new product for a photograph is an example of which principle of building a brand? Answer ⦁ Question 10 3 out of 3 points When public relations and publicity, advertising, and marketing intersect, that's referred to as Answer ⦁ Question 11 0 out of 3 points A public relations practice that media scorn is Answer ⦁ Question 12 3 out of 3 points Third-party endorsement is essentially Answer ⦁ Question 13 0 out of 3 points Motivating prospective customers describes what ________ is effective at doing. Answer ⦁ Question 14 0 out of 3 points The "law of primacy" is essential in Answer ⦁ Question 15 0 out of 3 points A reason cause-related marketing is likely to continue to grow in this century is Answer ⦁ Question 16 3 out of 3 points In the scenario of the wired-world scenario, practitioners should use the Internet to Answer ⦁ Question 17 0 out of 3 points Public relations practitioners have found that Twitter can be Answer ⦁ Question 18 3 out of 3 points Which of the following is the principal benefit from having a Web site? Answer ⦁ Question 19 3 out of 3 points Which of the following are sites on the Internet where photos and videos can be shown? Answer ⦁ Question 20 3 out of 3 points Because today's consumers are more media-savvy, better-educated, and generally smarter, they expect the Internet to provide Answer ⦁ Question 21 0 out of 3 points How much time visitors spend and how many pages they view on a Web site is a characteristic of Answer ⦁ Question 22 3 out of 3 points Despite all the clamor about social media, public relations practitioners must seriously bear in mind, social media is only Answer ⦁ Question 23 0 out of 3 points The theoretical concept of social networks stemmed from? Answer ⦁ Question 24 3 out of 3 points Which of the following does pertain generally to texting? Answer ⦁ Question 25 3 out of 3 points In the scenario of the world as a "global village," practitioners should use the Internet to Answer ⦁ Question 26 3 out of 3 points Indications that social networking screams for attention particularly from public relations practitioners include Answer ⦁ Question 27 0 out of 3 points Among the giant survivors of the "great high-tech concepts" of the 1990s is Answer ⦁ Question 28 3 out of 3 points Which of the following are among strategic questions to answer in order to create a winning Web site? Answer ⦁ Question 29 0 out of 3 points The early description of what is now generally referred to as "social networking" sites include Answer ⦁ Question 30 3 out of 3 points Which of the following web-based communications vehicles are appropriate for public relations practitioners to distribute content easily? Answer [Show More]

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