Business > QUESTIONS & ANSWERS > Bus 300 Quiz 9 chapter 17 and 18 trial questions and answers 2021 (All)

Bus 300 Quiz 9 chapter 17 and 18 trial questions and answers 2021

Document Content and Description Below

Bus 300 Quiz 9 chapter 17 and 18 trial questions and answers 2021 ⦁ Quiz 9 ch 17 and 18 Branding is about Answer ⦁ Question 2 3 out of 3 points A practice among some news editors b... ecause of the proliferating raft of product placements in the media is to ⦁ Question 3 3 out of 3 points A major difference between public relations and marketing is that ⦁ Question 4 3 out of 3 points If you've received publicity in a magazine or newspaper, what can you produce to extend the impact from that coverage? ⦁ Question 5 3 out of 3 points It's fair to say that advertising has in the past 40 years ⦁ Question 6 3 out of 3 points If public relations practitioners see themselves as key players in IMC, they must Answer ⦁ Question 7 3 out of 3 points A major difference between public relations and advertising is Answer ⦁ Question 8 3 out of 3 points Which of the following attitudes of marketing people have changed? Answer ⦁ Question 9 0 out of 3 points Showing Beanie Babies and Cabbage Patch Dolls with a client's new product for a photograph is an example of which principle of building a brand? Answer ⦁ Question 10 3 out of 3 points When public relations and publicity, advertising, and marketing intersect, that's referred to as Answer ⦁ Question 11 0 out of 3 points A public relations practice that media scorn is Answer ⦁ Question 12 3 out of 3 points Third-party endorsement is essentially Answer ⦁ Question 13 0 out of 3 points Motivating prospective customers describes what ________ is effective at doing. Answer ⦁ Question 14 0 out of 3 points The "law of primacy" is essential in Answer ⦁ Question 15 0 out of 3 points A reason cause-related marketing is likely to continue to grow in this century is Answer ⦁ Question 16 3 out of 3 points In the scenario of the wired-world scenario, practitioners should use the Internet to Answer ⦁ Question 17 0 out of 3 points Public relations practitioners have found that Twitter can be Answer ⦁ Question 18 3 out of 3 points Which of the following is the principal benefit from having a Web site? Answer ⦁ Question 19 3 out of 3 points Which of the following are sites on the Internet where photos and videos can be shown? Answer ⦁ Question 20 3 out of 3 points Because today's consumers are more media-savvy, better-educated, and generally smarter, they expect the Internet to provide Answer ⦁ Question 21 0 out of 3 points How much time visitors spend and how many pages they view on a Web site is a characteristic of Answer ⦁ Question 22 3 out of 3 points Despite all the clamor about social media, public relations practitioners must seriously bear in mind, social media is only Answer ⦁ Question 23 0 out of 3 points The theoretical concept of social networks stemmed from? Answer ⦁ Question 24 3 out of 3 points Which of the following does pertain generally to texting? Answer ⦁ Question 25 3 out of 3 points In the scenario of the world as a "global village," practitioners should use the Internet to Answer ⦁ Question 26 3 out of 3 points Indications that social networking screams for attention particularly from public relations practitioners include Answer ⦁ Question 27 0 out of 3 points Among the giant survivors of the "great high-tech concepts" of the 1990s is Answer ⦁ Question 28 3 out of 3 points Which of the following are among strategic questions to answer in order to create a winning Web site? Answer ⦁ Question 29 0 out of 3 points The early description of what is now generally referred to as "social networking" sites include Answer ⦁ Question 30 3 out of 3 points Which of the following web-based communications vehicles are appropriate for public relations practitioners to distribute content easily? Answer [Show More]

Last updated: 2 years ago

Preview 1 out of 8 pages

Buy Now

Instant download

We Accept:

We Accept
document-preview

Buy this document to get the full access instantly

Instant Download Access after purchase

Buy Now

Instant download

We Accept:

We Accept

Reviews( 0 )

$10.00

Buy Now

We Accept:

We Accept

Instant download

Can't find what you want? Try our AI powered Search

55
0

Document information


Connected school, study & course


About the document


Uploaded On

Feb 24, 2021

Number of pages

8

Written in

Seller


seller-icon
YongSam

Member since 5 years

100 Documents Sold

Reviews Received
6
3
0
0
5
Additional information

This document has been written for:

Uploaded

Feb 24, 2021

Downloads

 0

Views

 55

Document Keyword Tags


$10.00
What is Scholarfriends

In Scholarfriends, a student can earn by offering help to other student. Students can help other students with materials by upploading their notes and earn money.

We are here to help

We're available through e-mail, Twitter, Facebook, and live chat.
 FAQ
 Questions? Leave a message!

Follow us on
 Twitter

Copyright © Scholarfriends · High quality services·