BUSINESS: 100% ENTREPRENEURSHIP AND INNOVATION EXAM WITH SOLUTIONS
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The marketing concept emphasizes that the survival of any business depends on providing service tocustomers. True False Test marketing is the systematic gathering, recording, and analyzing of data ... relating to the marketing ofgoods and services. True False The marketing concept states that a firm must put consumer needs first, even if it means foregoingsatisfactory profits. True False 1/1/2021 Assignment Print View https://ezto.mheducation.com/hm_management.tpx 2/25 4. 5. 6. A primary marketing research technique used by most companies is _____. leaflet distribution telephone surveys trade association reports target marketing reports Which of the following statements is true of the marketing concept? The survival of any business depends solely on making a profit. Special consideration must be given to the needs, desires, and wishes of present andprospective customers. Being consumer oriented often involves coercing consumers to buy a product, irrespective ofits quality. The systems approach is not used as part of the marketing concept. Market research can be useful before starting a small firm, but it is not required once the firm is inoperation. True False 1/1/2021 Assignment Print View https://ezto.mheducation.com/hm_management.tpx 3/25 7. 8. 9. Small businesses should carry out primary market research on their own instead of hiring experts to doit. True False [Show More]
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