Marketing is the process of
a) promoting products through personal selling and advertising to develop and maintain favorable relationships with customers and stakeholders.
b) creating, distributing, promoting, and pric
...
Marketing is the process of
a) promoting products through personal selling and advertising to develop and maintain favorable relationships with customers and stakeholders.
b) creating, distributing, promoting, and pricing products to facilitate satisfying exchange relationships with customers and to develop and maintain favorable relationships with stakeholders in a dynamic environment.
c) delivering a standard of living to a society.
d) creating, distributing, promoting, and pricing goods, services, and ideas to facilitate the achievement of the firm’s objectives.
e) focusing on customers’ needs. b) creating, distributing, promoting, and pricing products to facilitate satisfying exchange relationships with customers and to develop and maintain favorable relationships with stakeholders in a dynamic environment.
The focal point of all marketing activities is
a) products.
b) the marketing mix.
c) profits.
d) sales.
e) customers. e) customers.
Organizations should define themselves not according to the products they produce but according to
a) how profitable they are.
b) the price of their stock.
c) the abundance of their product selection.
d) how they treat employees.
e) how they satisfy customers. e) how they satisfy customers.
The definition of marketing implies that ______ should receive benefits from exchange relationships.
a) only customers
b) only businesses
c) company management
d) both customers and businesses
e) only the most important customers d) both customers and businesses
The primary value that a marketer expects to receive from a customer in an exchange relationship is
a) the price charged for the product.
b) customer satisfaction.
c) references to other potential customers.
d) quality merchandise that meets expectations.
e) few returns of the merchandise purchased. a) the price charged for the product.
target market
a) involves a large number of customers.
b) is a specific group of customers on whom a company focuses its marketing efforts.
c) already has several competitors vying for customers’ business.
d) is the same as a salesperson’s prospective client list.
e) is a customer group classified as people with similar demographic characteristics. b) is a specific group of customers on whom a company focuses its marketing efforts.
Kashi Heart to HeartTM cereal is aimed at people concerned about their heart health. These people represent the Kashi
a) marketing mix.
b) marketing strategy.
c) target market.
d) marketing tactic.
e) consumer advocates. c) target market.
SunnyD is aimed at mothers with children under age twelve. These mothers represent SunnyD’s
a) target market.
b) consumer advocates.
c) marketing strategy.
d) marketing mix.
e) marketing tactic. a) target market.
Distribution, price, promotion, and product are all elements of
a) marketing strategy.
b) the marketing mix.
c) a target market.
d) a consumer good.
e) a business strategy. b) the marketing mix.
A marketing manager decides what combination of variables is needed to satisfy customers’ needs for a general type of product. What are the essential variables that the marketing manager combines?
a) Product, price, distribution, and promotion variables
b) Marketing environment variables
c) Product and promotion variables
d) Product, price, and customer variables
e) Product, price, customer, and promotion variables a) Product, price, distribution, and promotion variables
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