IBM exam 2 clickers

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Which of the following would be considered an internal source of idea generation? - Answer a company's employees The process by which new products are likely to be adopted, the rate at which they ... will be adopted, and the process through which the products will spread into markets is referred to as - Answer diffusion The new product characteristic that refers to how well a new product fits into potential customers' needs, values, product knowledge, and past behaviors is - Answer compatibility Which stage of the product life cycle usually lasts the longest? - Answer maturity Udi's Gluten Free sells bread, bagels, cookies, pizza crust, and other products that are gluten free. The combination of all the products that Udi's Gluten Free sells is referred to as its - Answer product mix When Toyota introduced hybrid cars, there were waiting lists to buy them. Then Honda and a few other manufacturers entered the market, shifting the product life cycle for hybrid cars into the __________ stage of the product life cycle - Answer growth Some products may stay comfortably in the maturity phase of the product life cycle until a new product emerges to replace them. An example of such a mature product is - Answer refrigerators When electric cars were introduced into the market, which one of the following dimensions likely slowed the rate of diffusion? (2 possible answers but pick one) - Answer trialability Inkjet printers were a big improvement over the dot matrix printers they replaced. Inkjet printers gained rapid acceptance in the marketplace primarily because of their: - Answer competitive advantage Products that take longer for consumers to see the benefits of or that do not have a good infrastructure in place to support them are called - Answer high learning products According to your text, three factors are responsible for the rapid rise in new product development. They are faster and more economical transportation, the advent of electronic communication, and - Answer mass production A group of related products marketed by the same firm is its - Answer product line Read the following statements and select the one that is not an advantage of a product-line extension. - Answer The new product is certain to be accepted by the market. A technology that displaces an established technology and shakes up the industry, or a groundbreaking product that creates a completely new industry is referred to as - Answer disruptive technology. NASCAR redirected its marketing efforts when a survey indicated that almost 50 percent of race fans were female. This is an example of ___________________ segmentation. - Answer c) demographic Market segments are - Answer relatively homogenous groups of consumers that result from the segmentation process. Clif Bar & Company, makers of energy and nutrition bars, expanded their product line to include Clif Z Bars. These bars are specifically designed to provide the right kind of nutrition for growing children. For this product, Clif Bar & Company is segmenting the market based on - Answer age [Show More]

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