Marketing > eBook-PDF > [eBook][PDF] Marketing research _ an applied orientation, 17th Global Edition By Naresh K. Malhotra (All)
[eBook][PDF] Marketing research _ an applied orientation, 17th Global Edition By Naresh K. Malhotra
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For undergraduate and graduate courses in marketing research. An applied and practical marketing research text with a do-it-yourself, hands-on approach. This text illustrates the interaction between m... arketing research decisions and marketing management decisions. It uses a practical six-step framework for conducting marketing research, utilizing a variety of marketing companies to highlight qualitative and quantitative research strategies [Show More]
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Jan 19, 2024
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