Marketing > eBook-PDF > [eBook][PDF] Marketing research, 9th Edition By Alvin C. Burns_ Ann Veeck_ Ronald F. Bush (All)
The 9th Edition has been updated to offer the most current insights on forces shaping marketing research. This includes the widespread adoption of infographics, a pronounced shift toward mobile market... ing research, and the impact of big data. Additionally, an updated and integrated case study throughout the text helps you relate the material to the real world and your future career. [Show More]
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Jan 19, 2024
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