Inbound Certification Course - Questions and Answers What kinds of information does your sales team likely need included in each persona? the goals and challenges the persona typically has that your product can help wi
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Inbound Certification Course - Questions and Answers What kinds of information does your sales team likely need included in each persona? the goals and challenges the persona typically has that your product can help with What kinds of information does your customer service team likely need included in each persona? the parts of your offering that the persona likes most and least If a sales rep is speaking with a specific person and discovers that the person does not exactly match their assigned persona, what should the sales rep do? focus on that customer no matter how they fit into the persona, if the same difference keeps occurring, then update the persona When it comes to goal setting, what are objectives? objectives are statements that define the qualitative outcome of your goal When it comes to goal setting, what are key results? key results are how you quantitatively mark and monitor how you get to the objective True or false? Objectives typically have a designated time period, while key results can be long lived. False What is the three horizon framework? The 3 horizon framework is a way to conceptualize what you're business wants to accomplish in the short-term, mid-term, and long term In the three horizon framework, what does horizon one symbolize? the initiatives you take to power short term success In the three horizon framework, what does horizon two symbolize? the initiatives you take to power mid-term success In the three horizon framework, what does horizon three symbolize? the initiatives you take to power long-term success True or false? If one horizon begins to underperform, you should reallocate resources to those initiatives until they start performing well. False What is the maximum number of top priorities a company should have at any given time? 5
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