ARTS 224 Final Exam - Questions and Answers

Document Content and Description Below

ARTS 224 Final Exam - Questions and Answers What is graphic design? -Graphic Design is visual communication using type and images. -Graphic design is making information and content clear and accessi... ble. -Graphic design is service and actions: realized concepts and experiences that benefit people and that people can participate in. All of the above What does a graphic designer do? -A graphic designer is a professional practitioner who conceives and gives form to ideas and content (images and text). -Graphic designers create experiences and solve a wide range of visual communication problems working with a variety of clients. -Graphic designers contribute to visual popular culture. All of the above Graphic design and advertising help make information accessible in print and on screen, build brands, and promote competition (which can result in the research and development of goods and services). True Name media channels where we distribute graphic design. Print, broadcast, web, mobile, out-of-home, social, and experiential Should each designer be responsible for practicing in ethical ways? Yes, each design solution has different economic and social benefits, and results in consequences that affect all. A designer uses the formal elements of two-dimensional design to build images, patterns, letterforms, diagrams, animations, and design relationships to visually communicate a design concept. True What is the significance of understanding the figure/ground relationship? A designer considers the ground as an integral part of the composition. Designers use contrast for decoration. False A designer creates unity by repeating colors throughout a composition or work (multipage screens, pages, or frames). True What are the laws of perceptual organization? Similarity, proximity, continuity, closure, common fate, and continuing line What is a typeface? A typeface is the design of a single set of characters unified by consistent visual properties. What are general typographic design concerns? -Clarity of visual communication -Appropriate selection of typeface(s) for audience, content, and context -Aesthetics and meaning -What the relationship between type and imagery communicates All of the above When type and image share characteristics, their relationship can be sympathetic, possessing similar characteristics resulting in agreement, in harmony. True One way to integrate type and image is to make the image the star and the typeface neutral. True Which of the following is not among the general categories of type alignment? Left-aligned: Text aligned to the left margin and ragged or uneven on the right side; it is also called left-justification or flush left/ragged right Right-aligned: Text aligned to the right margin and ragged or uneven on the left margin; it is also called right-justification or flush right/ragged left Justified: Text aligned on both the left and right sides Centered: Lines of type centered on an imaginary central vertical axis Runaround: Type wraps around an image, photograph, or graphic element; it is also called text wrap. Asymmetrical: Lines of type composed for asymmetrical balance—not conforming to a set, repetitive arrangement. Frame: Type is set around the perimeter of a page What is design thinking? A protocol for experimentation, discovery, and solving problems A design brief is a short answer to a design problem. False The generally accepted five-phase model in the design process is: research, strategy, concepts, design, implementation. True Also in the textbook it says Research, Analysis, Concepts, Design, Implementation so be careful of the wording What is a visual brief collage board, and what's its purpose? -A visual brief collage board is a pictorial way of determining strategy, an alternative to using written strategy. -The purpose of a visual brief is to use as a tool with clients and focus groups to foster an understanding of a possible design solution. -The purpose is to use as a guide to the project. All of the above Thumbnail sketches are preliminary, small, quick, unrefined drawings of ideas, in black and white or color. True What is a design concept? The primary creative reasoning, the intention underlying the visual communication How is a design concept expressed? A design concept is expressed through the interaction of type and image in a composition. Designers prefer not to ask essential questions to investigate a design problem. False What are the four stages in the concept generation process? Preparation, incubation, illumination, verification What are some creative thinking tools designers employ? -Improv -Brainstorming -Osborn's checklist -Mapping -Exquisite All of the above A sign is a visual mark or a part of language that denotes another thing. A symbol is an image that has an arbitrary or conventional relationship between the signifier and the thing signified. True Selecting stock well means you can use the imagery as you like, without thought to the stock house rights. False Visualizing techniques include sketches and rendering. True What are margins, and why are they important? -Margins are the blank space surrounding an image or text on the left, right, top, or bottom edge of a page that can frame it. -Margins present content. -Margins also afford space for page numbers, running heads in publications, notations, captions, headings, titles, and credits. All of the above Selecting stock appropriately and well entails understanding shape, orientation, lighting, point of view/angle, color palette, and composition. True A designer must determine whether symmetrical versus asymmetrical margins function best and have more impact. True How does the format play a role in composition? A designer should compose all graphic elements in response to the edges or outermost boundaries of any print or digital page. Contrast would not be necessary for which of the following? To soften the range of colors or grays A designer must determine whether symmetrical versus asymmetrical margins function best and have more impact. True The aim of chunking is to break content into digestible amounts to make reading easier. True [Show More]

Last updated: 11 months ago

Preview 3 out of 7 pages