Marketing > QUESTIONS & ANSWERS > MARKETING MISC Astor Lodge Suites (All)
MARKETING MISC Astor Lodge Suites
Document Content and Description Below
MARKETING MISC Astor Lodge Suites Industry Analysis Porter’s Five Forces: COMPETITIVE RIVALRY: • Types of competitors: o Limited-service hotels o Economy hotels: Red Roof Inn and Motel 6 o ... Full service midscale hotels: Holiday Inn and Ramada • Segmented Industry • Competition based on amenities, price and service. • 4.4 million hotel rooms in the US • Hotel Industry experienced a downturn after 9/11 POWER OF SUPPLIER • Astor Lodge Suites supplies mainly the business part of the hotel industry. • They give weekend promotions to their clients. THREAT OF SUBSTITUTION • 1.4 million hotel rooms in the limited service branded hotels. • Hotels compete with prices vs amenities • People might chose over another hotel like Ramada or Motel 6 because it has better price, location or amenities. • People can choose over other type of hotel like Holiday Inn because they are full service hotels. BUYER POWER • Most of the guests are traveling for business • Average rate per night willing to pay is $96 • Occupancy 67 % • Projected revenue $38 Threat of New Entry • Tough industry [Show More]
Last updated: 3 years ago
Preview 1 out of 9 pages
Buy this document to get the full access instantly
Instant Download Access after purchase
Buy NowInstant download
We Accept:
Reviews( 0 )
$14.00
Can't find what you want? Try our AI powered Search
Document information
Connected school, study & course
About the document
Uploaded On
Mar 10, 2021
Number of pages
9
Written in
All
Additional information
This document has been written for:
Uploaded
Mar 10, 2021
Downloads
0
Views
86
