BA 304 Midterm Exam | Questions with Verified Answers

BA 304 Midterm Exam | Questions with Verified Answers Which of the following is the correct definition of algorithms? mathematical formulas placed in software that performs an analysis on a dataset Select all of the fo ...

BA 304 Midterm Exam | Questions with Verified Answers Which of the following is the correct definition of algorithms? mathematical formulas placed in software that performs an analysis on a dataset Select all of the following that represent forms of structured data. (Check all that apply.) - sensor data - web log data - clickstream data - point-of-sale data Select the four common characteristics of big data along with the correct definition. (Check all that apply.) - variety—represents different forms of data - veracity—represents uncertainty of data - volume—represents the scale of data - velocity—represents the analysis of streaming data Select all of the following that represent the three broad categories of analytics. (Check all that apply.) - descriptive analytics - predictive analytics - prescriptive analytics Which of the following definitions represents a data scientist? extracts knowledge from data by performing statistical analysis, data mining, and advanced analytics on big data to identify trends, market changes, and other relevant information In terms of big data, what includes the uncertainty of data, including biases, noise, and abnormalities? Veracity What are prescriptive analytics? use techniques that create models indicating the best decision to make or course of action to take Who determines if a person or business process can be replaced by a robot or software? chief automation officer What uses data about people's behaviors to understand intent and predict future action? behavioural analytics Which department manages the process of converting or transforming resources into goods or services? operations management Which of the following are considered data? (Check all that apply.) - quantity sold - customer number - order date Which of the following are common departments found in an organization? (Check all that apply.) - accounting - operations management - marketing - finance Select all of the following that represent forms of unstructured data. (Check all that apply.) - satellite images - photographic data - social media data - text messages data Select all of the following that represent forms of machine-generated unstructured data. (Check all that apply.) - satellite images - scientific atmosphere data - radar data Select all of the following that represent forms of human-generated unstructured data. (Check all that apply.) - text messages data - social media data - email data What is the process of identifying rare or unexpected items or events in a dataset that do not conform to other items in the dataset? anomaly detection Which data type has a defined length, type, and format and includes numbers, dates, or strings such as Customer Address? structured data What is the ability for data to be collected, analyzed, and accessible to all users (the average end user)? data democratization In terms of big data, what is variety? includes different forms of structured and unstructured data If you were thinking about a washing machine as a system, which of the following represents the outputs? the clean clothes Select four types of advanced data analytics. - behaviour analysis - social media analysis - text analysis - web analysis MIS is a business function, like accounting or sales, which moves information about people, products, and processes across the company to facilitate decision making and problem solving. What does MIS stand for? management information system What analyzes unstructured data associated with websites to identify consumer behavior and website navigation? web analytics Which of the following terms is synonymous with business analytics? Analytics What is information collected from multiple sources such as suppliers, customers, competitors, partners, and industries that analyzes patterns, trends, and relationships for strategic decision making? business intelligence What is a collection of large, complex datasets, which cannot be analyzed using traditional database methods and tools? big data Which data types are typically found in the marketing department? promotion data, sales data, advertising data Who is responsible for ensuring the security of business systems and developing strategies and safeguards against attacks by hackers and viruses? chief security officer (CSO) Select all of the following that DO NOT represent the three broad categories of analytics. (Check all that apply.) - user analytics - intelligence analytics - anomaly analytics If your boss believed in data democratization, who would be allowed to collect, analyze, and access data? (Check all that apply.) - employees - customer service representatives - chief information officer - human resource employees What is data created by a machine without human intervention? machine-generated data Which data types are typically found in the human resources department? employee data, promotion data, vacation data What are material items or products that customers will buy to satisfy a want or need? Goods Which of the following are considered information? (Check all that apply.) - best customer by month - best-selling item by month What is the rate at which goods and services are produced based upon total output given total inputs? Productivity Which of the following represent the four common characteristics of big data? (Check all that apply.) - variety - veracity - volume - velocity Which of the following DO NOT represent the four common characteristics of big data? (Check all that apply.) - machine-generated structured data - analytics - business analytics - virtualization Which of the following are MIS roles found in an organization? (Check all that apply.) - chief information officer - chief security officer - chief automation officer What is a data value that is numerically distant from most of the other data points in a dataset? outlier Which of the following represents the three different levels of a company pyramid from the bottom to the top? operational - managerial – strategic Which of the following statements are examples of unstructured or strategic level decisions? (Check all that apply.) - deciding to enter a new market - deciding to enter a new industry over the next three years - choosing to eliminate an entire product line Which of the following statements are examples of structured or operational level decisions? (Check all that apply.) - reordering inventory - creating the employee weekly staffing schedule - creating the employee weekly production schedule - determining payroll issues Which of the following statements are examples of semistructured or managerial level decisions? (Check all that apply.) - determining sales forecasts for next month - analyzing the impact of last month's marketing campaign - comparing expected sales and actual sales by month Todd Smith works at a retail store selling sports equipment. His daily tasks include opening the store, creating the work schedules, processing payroll, overseeing sales and inventory, and training employees. At what level of the organizational pyramid would you categorize Todd? Operational What type of decision is the following: What was the impact of last month's marketing campaign discount on the primary product? managerial decision What type of decision is the following: What was the difference between forecast sales and actual sales last month? managerial decision What type of decision is the following: How will new technology laws impact the business? strategic decision What type of decision is the following: Should we fire an employee who is perpetually late? operational decision What type of decision is the following: How many temporary employees do we need to hire for Cyber Monday? operational decision What type of decision is the following: What is the best route for dropping off FedEx or UPS packages? efficiency decision What type of decision is the following: Did the amount of daily transactions increase? effectiveness decision What type of decision is the following: How do we best use the ingredients in the warehouse to make the most profits? efficiency decision What type of decision is the following: Did customers use the marketing campaign to purchase products? effectiveness decision Which of the following are examples of critical success factors? (Check all that apply.) - increase customer satisfaction - retain competitive advantages - hire and retain the best business professionals Which of the following are examples of key performance indicators? (Check all that apply.) - percentage of help desk calls answered - number of product returns - turnover rates of employees What types of metrics measure customer satisfaction? effectiveness MIS metrics What is measured by such benchmarks as satisfaction surveys, percentage of existing customers retained, and increases in revenue dollars per customer? customer satisfaction What are measurements that evaluate results to determine whether a project is meeting its goals? Metrics What is consolidation? involves the aggregation of information and features simple roll-ups to complex groupings of interrelated information What is a pivot analysis? rotates data to display alternative presentations of the data What encompasses all organizational information and its primary purpose is to support the performance of managerial analysis or semistructured decisions? analytical information Which of the following are included as common DSS analysis techniques? (Check all that apply.) - what-if analysis - sensitivity analysis - goal-seeking analysis - optimization analysis Which of the following are not included as common DSS analysis techniques? (Check all that apply.) - input analysis - output analysis - process analysis Which of the following is considered the output in the systems thinking example of a DSS? Forecasts What is the DSS analysis that checks the impact of a change in a variable or assumption on the model? what-if analysis What is a category of AI that attempts to emulate the way the human brain works? neural network Which of the following are included as part of the four overview areas for artificial intelligence? (Check all that apply.) - natural language processing - natural language understanding - knowledge representation - knowledge planning What are the three primary areas of artificial intelligence? (Check all that apply.) - neural networks - machine learning - virtual reality What are the three types of machine learning? - supervised machine learning - unsupervised machine learning - transfer machine learning What is overfitting? when a machine learning model matches the training data so closely that the model fails to make correct predictions on new data What is underfitting? when a machine learning model has poor predictive abilities because it did not learn the complexity in the training data What is a problem with using incorrect training data to train a machine? sample bias Which type of bias occurs as a result of training data that is influenced by cultural or other stereotypes? prejudice bias Which type of AI system assigns values of 0 and 1 to vague or ambiguous information? fuzzy logic What uses technology allowing humans to interact with a computer through bodily sensations and movements—for example, a cell phone vibrating in your pocket? haptic interface What is the ability of a computer to "see" by digitizing an image, processing the data it contains, and taking some kind of action? machine vision Which of the following represent the four types of bias in machine learning? (Check all that apply.) - sample bias - prejudice bias - measurement bias - variance bias Which of the following represent a business process you would find in the operations management department? (Check all that apply.) - ordering inventory - creating production schedules - manufacturing goods What uses a systematic approach in an attempt to improve business effectiveness and efficiency continuously? static process Which of the following are data mining techniques? (Check all that apply.) - estimation analysis - affinity grouping analysis - cluster analysis - classification analysis Which of the following are data mining modeling techniques for predictions? (Check all that apply.) - optimization model - forecasting model - regression model Which of the following is a challenge of sustaining technology? provides a more expensive product for current customers What is a new way of doing things that initially does not meet the needs of existing customers? disruptive technology What implies that organizations that cannot adapt to the new demands placed on them for surviving in the information age are doomed to extinction? digital Darwinism Which of the following represent the components of the World Wide Web? (Check all that apply.) - hypertext markup language 5 - web browser - applets - hypertext transport protocol (HTTP) Which of the following allows a user to access the WWW? web browser What measures the number of people a firm can communicate with all over the world? information reach What is a type of mediation that refers to the creation of new kinds of intermediaries that simply could not have existed before the advent of ebusiness? Cybermediation What is a technique where a business offers a free basic product giving the customer an option to use an advanced version for a premium cost? Freemium What uses clickstream data to determine the efficiency of the site for the users and operates at the server level? website traffic analytics What uses clickstream data to determine the effectiveness of the site as a channel-to-market? website business analytics What is software used to make a website's product catalog available for online ordering whereby visitors may select, view, add/delete, and purchase merchandise? shopping cart What measures the amount of time visitors spend on a website or application? Stickiness Which of the following represent the benefits of ebusiness marketing? (Check all that apply.) - affiliate program - banner ads - cookies - freemium - viral marketing What is the difference between a business model and an ebusiness model? a business model details how a company creates, delivers, and generates revenue; an ebusiness model does all of the same except on the Internet. What are the four main types of ebusiness models? (Check all that apply.) - business-to-business - business-to-consumer - consumer-to-consumer - consumer-to-business What are keywords that advertisers choose to pay for and appear as sponsored links on the Google results pages? adwords How can websites generate revenue? (Check all that apply.) - pay-per-click - pay-per-call - pay-per-conversion What are the unpaid entries in a search engine results page that were derived based on their content's relevance to the keyword query? organic search What are links a company paid to have displayed based on a user's keywords? paid search