MKTG 307 Midterm Exam | Questions with 100% Correct Answers

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MKTG 307 Midterm Exam | Questions with 100% Correct Answers ____ is defined as "an inner state of activation," with the activated energy directed to achieving a goal. Motivation Shelly went to buy t ... oothpaste at a nearby store. She quickly checked whether either of the two brands she regularly bought was on sale, and she chose the cheaper one. Shelly's _____ in choosing the toothpaste. motivation is low Which of the following statements is true when consumers are highly motivated to achieve a goal? They attempt to understand goal-relevant information Marketers can use _____ to uncover consumers' needs wherein they ask consumers to interpret a set of relatively ambiguous stimuli. Indirect techniques Bill loved hang gliding. He enjoyed going out by himself to enjoy the thrilling sensation of flying like a bird. This is an example of a _____. hedonic need Chris wants to buy a new car. He watches a commercial of a DarnMotors car and has decided that he would like to test drive one of its latest models. He is probably motivated by the commercial because the information was: personally relevant Psychological risk reflects consumers' concern about the extent to which a product or service: fits with the way they perceive themselves Ellen is driving down the road with the car's radio on. An ad for a new store is being aired as Ellen maneuvers through heavy traffic. Although Ellen enjoys shopping and is always interested in new stores, she pays more attention to her driving than the ad. In this scenario, Ellen has limited _____ to pay attention to the ad. Opportunity Which of the following statements is true of perceived risk? It is high when negative outcomes are likely. Gretchen found herself buying and wearing clothes from a boutique that her friends frequented even though she really did not like the brands. This is an example of _____ driving acquisition. social needs The process by which a consumer comes to own an offering is known as _____. Acquisition Nathan is a trained mountain climber. He is a member of a mountaineering club and dons the club's T-shirt during his expeditions. In this scenario, Nathan's T-shirt is an example of _____. a symbol Linda runs a small café. At the end of the day, she recycles all paper and plastic. In the context of consumer behavior, this is an example of _____. disposition behavior Which of the following statements is true of attitudes? They do not always predict behavior. Russell and his family are thinking about getting a new big-screen television. He has researched different brands, models, and prices of televisions from the Internet. In this scenario, Russell is the _____. Purchaser Which of the following is a reason why academics understand consumer behavior? They generate knowledge about consumer behavior when they conduct research focusing on how consumers act, think, and feel. Nathan is a trained mountain climber. He is a member of a mountaineering club and dons the club's T-shirt during his expeditions. In this scenario, Nathan's T-shirt is an example of _____. a symbol _____ covers motivation, ability, and opportunity; exposure, attention, perception, and comprehension; memory and knowledge; and attitudes about an offering. the psychological core Problem recognition occurs when we: realize that we have an unfulfilled need. Curtis likes to drink soda. He takes the empty bottles and cans that he has collected to his wife, who uses them to make art. This is an example of how to: find new use for an offering _____ means coming into physical contact with a stimulus. Exposure _____ reflects the amount of mental activity a consumer devotes to a stimulus. Attention In the context of consumer behavior, identify a true statement about attention. attention is limited Which of the following statements is true of using novel marketing stimuli? people do not like extreme novelty A stimulus can be made personally relevant by: showing people who are similar to the target audience in an ad. _____ is the process of determining the properties of stimuli using vision, hearing, taste, smell, and touch. Perception Canis Inc., a market research firm, conducts a research study for Fresnas Inc., an automobile manufacturer. Canis Inc.'s research indicates that the minimum price increase needed for consumers to notice a change in price is $200. This minimum price increase is an example of _____. differential threshold In the context of touch as a marketing stimulus, which of the following is a tactic to increase sales? offering trial sizes Marketing stimuli can be made pleasant by using attractive models, humor, and music in ads. TRUE Product distribution and shelf placement do not affect consumers' exposure to brands and packages. FALSE Positioning close to the prototype can be an effective way to differentiate a brand. FALSE _____ represents knowledge about ourselves and what has happened to us in our past, including emotions and sensations tied to past experiences. Episodic memory Joshua likes ice cream and routinely eats it for dessert after dinner. The schema for ice cream includes associations that reflect its consumption occasions. In the context of the associations in schemas, which of the following dimensions is depicted in this scenario? Favorability [Show More]

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