IMC Test 3 | Complete Solutions (Answered)

IMC Test 3 | Complete Solutions (Answered) Digital marketing combines al of the following except: a) e-commerce b) mobile marketing c) internet marketing d) indirect response marketing In terms of internet evolution, W ...

IMC Test 3 | Complete Solutions (Answered) Digital marketing combines al of the following except: a) e-commerce b) mobile marketing c) internet marketing d) indirect response marketing In terms of internet evolution, Web 1.0; A) transformed traditional retailing by selling goods and services over the internet. B) offered consumers a way to communicate with each other through email. C) created online communities that connect buyers and sellers in new ways. D) provided businesses with an opportunity to save money. In terms of the internet evolution, Web 2.0; A) transformed traditional retailing by selling goods and services over the internet. B) offered consumers a way to communicate with each other through email. C) created online communities that connect buyers and sellers in new ways. D) provided businesses with an opportunity to advertise effectively on the internet. In terms of the internet evolution; Web 3.0; A) created static content that included customer involvement. B) generated instant communication that helped improve customer service. C) created online communities that connected buyers and sellers. D) featured brand engagement, social media, and customer-generated reviews. In terms of internet evolution, Web 4.0; A) creates static content that includes customer involvement. B) generates instant communication that helped improve customer service. C) creates online communities that connect buyers and sellers. D) features brand engagement, social media, and customer-generated reviews. The stage of web development that pushed communication channels to real-time was: A) Web 1.0. B) Web 2.0. C) Web 3.0. D) Web 4.0. The web phase characterized by social media, customer engagement, cloud operations, and web participation is: A) Web 1.0. B) Web 2.0. C) Web 3.0. D) Web 4.0. Web 4.0 was the first to: A) deliver static content to internet users. B) add more socially-based sites such as Facebook. C) include cloud operations and web participation. D) incorporate real-time communications. When goods and services are sold on the internet, the approach to marketing is: A) retail by email. B) viral marketing. C) e-commerce. D) interactive marketing. E-commerce is: A) retailing by email. B) viral marketing. C) selling goods and services on the internet. D) interactive marketing. Which of the following does not apply to a Web 4.0 type e-commerce website? A) Real time communication B) Customer engagement C) Static content D) Cloud technology Which statement about poor experiences and dissatisfaction with an e-commerce site is false? A) Walmart saw a sharp decline in conversion rate when its website load time increased from 1 second to 4 seconds. B) Amazon.com discovered that for every 100-millisecond decline in site load time, online revenue declined 1 percent. C) Research by Torbit found that as load time increased, the bounce rate declined. D) Of consumers who were dissatisfied with an e-commerce site's performance, 40 percent were unlikely to ever visit the site again. Making sure all channels work together when a company sells through additional channels beyond the web is: A) brand engagement. B) customer engagement. C) channel integration. D) cyber consistency. Blogs, feedback applications, and customer reviews are all a part of an e-commerce's: A) Web 1.0 tactics. B) web analytics. C) cyber security. D) brand engagement strategy. Brand engagement for an e-commerce website can be obtained using all of the following except: A) blogs. B) feedback applications. C) channel integration. D) customer reviews. Presenting product reviews and feedback applications on e-commerce sites is important for all of the following reasons except: A) provides opportunities for interaction with customers. B) provides an opportunity to squelch negative criticisms of the brand. C) encourages customers to become brand advocates. D) allows a company to gain insights into customer thoughts. Personalization and customization are part of an e-commerce's: A) channel integration strategy. B) web analytics. C) cyber security. D) brand engagement strategy. Kyra makes frequent purchases from the Victoria's Secret website. She notices that each time she logs onto the site, it says "Welcome Kyra" and displays her credit card number and address when she gets ready to plan an order. This is an example of: A) personalization. B) web analytics. C) channel integration. D) intrusive web design. Kyra makes frequent purchases from the Victoria's Secret website. She notices that each time she logs onto the site merchandise similar to what she has already purchased or looked at in previous visits to the site appears on the main page, often with special offers to make a purchase. This is an example of: A) personification. B) web analytics. C) channel integration. D) customization. Customization features of e-commerce sites include all of the following except: A) ability to locate the nearest retail store. B) personalization of an individual's name. C) print coupons or other promotions from a mobile device as well as a computer. D) show if an item is in-stock prior to making a purchase. To reduce customers from abandoning shopping carts on e-commerce sites, companies can use all of the following strategies except: A) avoid the use of multiple cyberbaits to encourage sales. B) make checkout easy without requiring a user name or password. C) make it easy for customers to enter discount codes. D) provide a safe and trustworthy checkout procedure. Using a fantasy football league to attract individuals to a website is an example of: A) a financially-based incentive. B) viral marketing. C) a cyberbait. D) a convenience incentive. All of the following incentives are types of cyberbaits except: A) value-based. B) financial. C) convenience. D) educational. Incentives that can be used to encourage consumers to make online purchases include all of the following except: A) follow-up incentives. B) financial incentives. C) convenience incentives. D) value-based incentives. A reduced price, an introductory price, and e-coupons designed to encourage someone to make an online purchase are ______ incentives. A) quality B) financial C) convenience D) value-based A financial incentive to encourage someone to make a purchase online can include all of the following except: A) consumer promotion. B) introductory price. C) product personalization. D) e-coupon. Free shipping, free freight, and dollar discounts are example of ______ incentives designed to encourage online shopping. A) financial B) consumer C) convenience D) economic Persuading a first-time buyer to make an online purchase is best achieved using: A) interstitial advertising. B) financial incentives. C) convenience incentives. D) value-based incentives. Firms can reduce costs when consumers order over the internet in all of the following ways except: A) lower production costs in manufacturing the product. B) reduced shipping costs since the customer pays for shipping. C) decreased labor costs in stocking or restocking shelves. D) lower sales costs since sales people are not used for the transaction. According to BizRateResearch, the most effective financial incentive for consumers is: A) a price discount. B) a contest and sweepstakes. C) a free gifts. D) free shipping. To be successful in using financially-based incentives to encourage online purchases, the incentives: A) must match the target market of the website. B) should offer something free. C) apply to all customers, not just first time purchasers. D) should be meaningful to those visiting the website and be changed periodically. Access to a website 24 hours a day is an example of ______ incentives. A) financial B) cyberbait C) convenience D) value-added Which type of incentive is designed to change purchasing habits over the long term? A) Financial B) Consumer C) Convenience D) Value-added Forever 21 offering an easy "how to measure" chart on its website is an example of a ______ e-commerce incentive? A) financial B) convenience C) value-added D) cyberbait Value-added incentives are designed to: A) attract attention. B) provide shipment information. C) change purchasing habits over the long term. D) change short-term buying decisions. Based on web analytics, a hotel's front desk staff knows a customer often stays for a week and offers that person a discount for booking online, which is an example of: A) merchandising. B) a financial incentive. C) a convenience incentive. D) a value-added incentive. A financial incentive may cause a consumer to switch to e-commerce; a value added incentive is designed to: A) change purchasing habits more permanently. B) create brand awareness. C) substitute payment plans. D) find new buyers. All of the following are examples of value-added incentives designed to encourage web visitors, except: A) offering merchandise on the website that is not available in a catalog or in retail stores. B) offering free shipping and handling. C) weekly or daily tips on a topic meaningful to the web visitor. D) personalizing products to individual consumers based on previous visits to the website and past purchases. When tide offers tips on how to get tough stains out of clothes, which type of incentive is being used? A) Financial B) Convenience C) Value-added D) Supportive Leah does not shop online because she is afraid that her identity will be stolen. This is an example of which e-commerce concern? A) Security concern B) Seller opportunism concern C) Cognitive dissonance D) Information privacy issues Confidence in e-commerce website security has increased as consumers become used to purchase products over the internet. Currently, approximately _____ percent of customers have faith that web purchases are secure. A) 40 B) 55 C) 66 D) 75 Aubrey does not like to purchase anything online because she does not want cookies tracking her web activity and then using it to market products to her. This is an example of which e-commerce concern? A) Seller opportunism B) Security issues C) Changing purchasing habits D) Privacy issues The key to allaying fears about privacy and security issues in e-commerce is: A) empathy. B) convenience. C) trust. D) financial incentives. Marketing on cell phones and smartphones is called _______ marketing. A) passive B) active C) mobile D) customer-driven The use of QR codes, watermarks, and 2D barcodes are all part of _____ marketing. A) Web 1.0 B) direct C) mobile D) embedded Effective mobile marketing involves: A) utilizing web analytics to create targeted messages. B) brand engagement through social media. C) channel integration and brand engagement. D) understanding the social and shopping nature of mobile phone owners. Keys to effective text message advertising include: A) utilizing web analytics to create targeted messages. B) gaining the permission of the mobile owner and careful timing of the message. C) brand engagement and geo-targeting. D) understanding the social and shopping nature of mobile phone users. A Nellymosser study revealed that the greatest usage of action codes in magazines was for: A) access to the brand's social media site. B) downloading something free, such as a recipe. C) videos. D) discounts. Digital strategies that are being used by brand today include all of the following except: A) direct response marketing. B) location-based advertising. C) content marketing. D) interactive marketing. Digital strategies that are being used by brand today include all of the following except: A) behavioral targeting. B) lifestyle marketing. C) blogs and newsletters. D) email marketing. Interactive marketing is: A) developing marketing messages that create two-way communication with customers. B) providing interactive games for customers to play. C) the ability of a website to visually display a product, such as clothes on a person. D) when customers give permission for marketers to send emails and other types of. The ideal medium for interactive marketing is: A) television. B) email. C) print media. D) the internet. The development of marketing programs that create interplay between customers and businesses rather than simply sending messages to potential customers is: A) direct marketing. B) interactive marketing. C) viral marketing. D) behavioral marketing. Interactive marketing emphasizes two primary activities. First, it allows marketers to target individuals with personalized messages. Second, it: A) permits direct marketing that has been customized. B) allows a company to personalize its website. C) engages the consumer with the company and product in some way. D) allows for modifying the product to fit the needs of the consumer.