MKG 310 Chapter 3 | Questions with 100% Correct Answers

MKG 310 Chapter 3 | Questions with 100% Correct Answers Men are more involved than ever in the grocery shopping task because of _____: A. generation shifts (younger women are now more educated than men) B. economics (t ...

MKG 310 Chapter 3 | Questions with 100% Correct Answers Men are more involved than ever in the grocery shopping task because of _____: A. generation shifts (younger women are now more educated than men) B. economics (the recent recession resulted in more men out of work) C. masculine/feminine values (there is a shift to more balance) D. A and B E. all of the above The percentage of U.S. men who are the primary grocery shopper for their home is _____. 51 percent ____ are widely held beliefs that affirm what is desirable. Cultural values Which of the following is true regarding changes in American cultural values? There is substantial variance in values across individuals and groups. Which of the following provides an accurate description of the organic food market? foods which meet USDA standards so that they are certified organic enhance consumer trust Which of the following has NOT been found to be a top motive for organic purchases? lower cost Mitch buys organic food and does not eat any foods containing pesticides, herbicides or antibiotics. He based this lifestyle decision on his belief that food grown without the use of chemicals keeps them out of our bodies directly (we don't consume them in our food) and indirectly (they don't end up in our drinking water through run-off). On which motive did Mitch base his decision? health and environment factors When did Americans begin to place increased emphasis on leisure, immediate gratification, and sensual gratification? after the end of World War II Leigh is working on a research project for her marketing class, and her assignment is to study how Americans' values with respect to sensual gratification and abstinence have changed in the past 50 years. Which of the following would give her the best insight into these changes? Advertising Which of the following statements is FALSE regarding the religious/secular value in American society? America is basically a religious society. Which of the following is a self-oriented value? material/nonmaterial Which of the following is NOT an environment-oriented value? A. cleanliness B. performance/status C. tradition/change D. risk taking/security E. all of the above are environment-oriented values Which of the following is NOT an other-oriented value? tradition/change Which of the following is a current American value? Active Which of the following is a traditional American value? A. youth B. competition C. active D. hardwork E. all of the above Which of the following is an emerging American value? admiring nature Which changing American value has been blamed for the fact that people age 18 to 40 are most likely to admit that they are spending beyond their comfort range? the shift toward immediate gratification A shift from a focus on sensual gratification to abstinence in America would most likely affect _____. the types of advertising themes used A shift back to an emphasis on postponed gratification in America would most likely _____. decrease the use of credit Which is NOT a reason why Americans work long hours? minimum wage is higher the more hours worked _____ is consumers' efforts to reduce their reliance on consumption and material possessions. Voluntary simplicity The voluntary simplicity movement in America represents a shift in which value? material/ nonmaterial Erica and her family decided that it was just too much strain on them for Erica to work outside the home. Even though she was a successful attorney and they enjoyed the good things in life, her family made a conscious decision to reduce their reliance on consumption and material possessions. This behavior has been termed _____. voluntary simplicity What percentage of American adults exercise regularly? less than 50% Which of the following statements is FALSE regarding Americans' environment-oriented values? Americans traditionally have not been very receptive to change. Those who work in such professions as architecture, science, engineering, and health care and business who generate new ideas and technologies for a living or engage in complex problem solving are referred to as _____. the creative class Lakeisha is an architect, and her husband, Timothy, is an engineer. Both are in their early 30s. They represent a growing percentage of the workforce along with others who generate new ideas and technologies for a living or engage in complex problem solving. Lakeisha and Timothy are part of the _____. creative class Which of the following factors had a significant impact on Americans' emphasis on security? A. the depression B. World War II C. the cold war D. All the above Which of the following is a segment used to describe consumers with respect to their environmental activism? Eco-Centrists Which of the following is NOT a segment used to describe consumers with respect to their environmental activism? New Green Mainstream Which segment of environmental activists is highly dismissive of environmental concerns and doesn't believe global warming exists? Eco-Villains Gertrude expresses deeply felt environmental concerns and tailors everything she does and purchases to these beliefs. Which segment of environmental activism best describes Gertrude? Eco-Centrists Mickey is not concerned about the environment. He has no problem with the pollution coming from his 1965 Chevy, and he refuses to recycle. To which environmental activism segment would Mickey belong? Eco-Villains Heather and Jeff live on a farm in Iowa with their three children. They are concerned about the environment because of the high cost of heating their home in winter. Which environmental activism segment best describes Heather and her family? Proud Traditionalists Which of the following is one of the defining characteristics of American society? Individualism Individualism affects which of the following? A. incentive systems for salespeople B. advertising themes C. product design D. customer complaining behavior E. all of the above Consumers higher in individualism are more likely to _____ when faced with poor service performance. A. complain B. switch C. engage in negative word-of-mouth D. A and B E. A, B, and C Laurie purchased an entertainment armoire from a national chain furniture retailer. Unfortunately, one of the doors did not operate properly, so she called the retailer to complain. A service representative was sent out to adjust the door, but just a few weeks later, the problem reoccurred, so Laurie called again and asked for a new armoire. The store manager said that another service rep would have to come out to determine if it was due to a manufacturer's defect before it could be replaced. Because the service representative failed to show up, the manager decided to offer Laurie a new armoire. Unfortunately the replacement had the same problem and Laurie demanded her money back. Now she tells everyone she knows the problems she's had with this retailer. Which value most likely underlies Laurie's complaining behavior? Individualism