HMGT 3240 Exam 1 | Questions with Verified Answers

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HMGT 3240 Exam 1 | Questions with Verified Answers Self-motivation is what gives you a strong inner desire to achieve great success in your career. True Impressing your clients happens only after th... e event takes place. False The __________is a sales document that you create for the client. Proposal For most planners, _____________should be at the top of the list in terms of developing a strong client base. Networking "Analyticals" must be convinced that you are authentic and have their best interests at heart. They have a difficult time saying yes. True Which of the following elements is not included in a proposal? the guest list Mail is a small but mighty marketing tool and should be carried by an event planner as much as possible. False Pre-planning gives you the ability to PLAN TO SUCCEED! True Sarah is more interested in her relationship with people than on the task itself. She always has great ideas but finds it a challenge to see the idea through to completion. She enjoys helping others and socializing. What do you think is her behavioral type? Expressive Noah has a technical aptitude and holds a great deal of emotional control. He is systematic and well organized. He appreciates his team when they present information in a logical manner. What do you think is his behavioral type? Analytical Which of the following does not fall into the 4 types of behavior? Judgement Jonah always works on remaining objective and in control of the situation. He is great at making sure his team knows what needs to be done. He is very practical and his focus is on getting results. What do you think is his behavioral style? Driver "Expressives" are visionaries and dreamers. False Which of the following options does not fall in the Million Dollar Personal Success Plan? Networking Ruth wants to ensure she does her best in providing exceptional client service.What do you think she should/can do to accomplish this? (choose all answers that apply) - Invest in new courses as they become available - Attend as many functions as possible (e.g., arts exhibits, theatrical performances) - Take an industry professional/mentor to lunch or dinner and share insights. All apply "Amiables" are data-oriented and slow to make decisions. They are naturally suspicious and extremely cautious. They read and study everything. False Esther is in the process of preparing a proposal for her clients. What do you think are the key aspects that need to be included while drafting the proposal? - The body of the proposal filled with real photos. - It should have a catchy and descriptive event title. - It should include an exciting blurb. All need to be included. "Drivers" do not care as much about developing a personal relationship with you. True Peter is generally supportive, dependable, loyal and easy going. He hates dealing with impersonal details and cold hard facts. He is quick to make a decision and is a warm person. What do you think is his behavioral type? Amiable Which of the following methods are often used to attract new clients? Networking _______________are/is a small but mighty marketing tool and should be carried by an event planner as much as possible. Business cards The most important part of any event is the __________. Why Goals are clearly defined statements of what you want to achieve with the event. True SMART objectives abbreviate to which of the following: Specific, Measurable, Attainable, Relevant, Time Oriented Rachel starts working on Step 2 - The budget for her client. What do you think she must pay attention to while working on the budget plan? - She should separate the need-to-have's from the nice-to-have's - She should create a line item budget of expenses and revenue - She must be aware that budgets can fluctuate, be prepared to explain them to the client She needs to pay attention to all of them After Shirley prepares her goals for the event, what is the next step she should follow according to the 7 steps to a successful event? The Budget Which of the following could be a common budget mistake that you might make? - Ignoring the goal - Using guesswork - Failing to consult all stakeholders ALL Before determining the location, which one of the following questions must you answer? Does it fit the goal and budget? If someone drinks too much, you could be held liable as an event planner True The vibe is also known as the mood or feel of the event. True The key factor in deciding entertainment for the event is to make sure the entertainment is appropriate to the goal, and that you match the entertainment to the audience. True Which of the following statements is not part of defining the vibe of an event? It is the timing of when the food needs to be served Samuel is now working on the food and beverages for the event. What do you think are the key aspects that he needs to consider? - He needs to determine the time of the event - He needs to consider dietary restrictions - He needs to know what types of food needs to be served ALL Which of the following is not a bar payment option? Premium Which of the following is not a type of alcohol that can be served at an open bar? Known Brands Fill in the blank: One of the biggest mistakes when hosting an event is not having any _______. Music Which of the following items should be considered while planning for Risk and Safety Factors? - A back-up plan for outdoor events if the weather turns nasty - A plan for medical emergencies should an accident take place during the event - Proper licensing for any special activities (like fireworks) ALL Events vary in size, nature and type, so all events do not require assessment, control and monitoring. False ____________ are typically day events; they can last a couple of hours, half a day, or the entire day. Seminars __________ is an event that is executed in an environmentally and socially responsible manner. Green Event Learning material is essential for what type of event? Educational Experiential marketing is a form of marketing that does not focus on helping consumers experience a brand. False After understanding the Purpose of the event, what is the next factor you must concentrate on? ROI ROI stands for: return on investment What are the two types of ROI? The guest's ROI and your client's ROI Josh helps his clients by hosting an event to thank their customers for their patronage and loyalty. What kind of event do you think it is? Customer Appreciation Event What are the factors that comprise an Employee Recognition Event? The company recognizes employees for their hard work and presents an award to them for outstanding achievement. George must keep in mind the following factors while he organizes an incentive program event: - If the incentive program is a trip, it is usually better to provide a quality shorter trip than a longer one that isn't as nice - It must have a healthy budget, as these are top-notch events and trips. - It is designed to reward exceptional achievement, usually a sales or service-oriented goal. ALL While planning for the event, Keisha created an environment to have the customer sample a product or service in order to drive awareness. What type of event do you think she is organizing? Brand-To-Customer Event Which of the following statement stands true in the case of trade shows? Organizations attend trade shows to generate sales leads. Phil is organizing his booth for an upcoming trade show. What do you think will be required for a successful event? - Highly motivated people manning the booth - Incentives to visit the booth - Aesthetic booth display ALL Always get bids from companies other than the in-house provider for the venue. True While working on a green event you must always ensure that you reduce: - Water and energy usage - Waste and greenhouse gas production - The impact on bio-diversity One of the most important things to remember about galas is ______________. Balance Pre-event marketing is a great way to help ensure success of the trade show. True [Show More]

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