Business > CASE STUDY > Ashford University - BUS 631Case study looks at how IMI has developed its strategy. (All)

Ashford University - BUS 631Case study looks at how IMI has developed its strategy.

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Case study looks at how IMI has developed its strategy FOR MORE CLASSES VISIT www.tutorialoutlet.com S T R AT E G Y Engineering Advantage – strategy in action Introduction • Fluid Power – develops precision-engineered valves to control air or fluid flow in many industries. Examples of applications Achieving competitive advantage is not easy, particularly in global include ventilators and anaesthesia machines; compressed air markets. Businesses that do well in these markets need to be able systems for train door control; and valve solutions for to use their systems, technologies and knowledge effectively across the whole of the organisation and respond to local people, cultures and different ways of working. controlling emissions on heavy duty trucks. • Severe Service – develops specialised valves to control the flow of steam, gas or fluids in heavy industries such as nuclear, oil and gas, and petrochemicals. These industries require the One such organisation that uses its knowledge and expertise to highest levels of safety, operating in conditions of extreme achieve competitive advantage is IMI. IMI is a global engineering pressure and temperature. group involving many different engineering specialities. It is • Indoor Climate – produces valve solutions for heating and recognised worldwide for its innovation, expertise and global cooling systems to reduce energy consumption, for example, service and sells engineering solutions in over 50 countries to thermostatic valves for radiators or energy efficient heating match customer needs. systems for office blocks such as the Shard in London. • Beverage Dispense – provides cooling and dispensing IMI’s competitive advantage comes from combining the knowledge and skills of its people with an in-depth understanding of what its customers want and need. IMI’s strengths of expertise and innovation differentiate it in the markets it serves. equipment for drinks such as carbonated soft drinks and smoothies for retailers, restaurants and hotels. • Merchandising – develops innovative displays for shops to influence consumer buying decisions. IMI operates in a B2B (business to business) environment, providing This case study looks at how IMI has developed its strategy tailored products and services to companies. These include large of ‘Engineering Advantage’, combining its skills and household names such as Chevron, Shell, Volvo Trucks, General knowledge, customer insight and innovation to achieve global Motors, Coca-Cola and McDonalds, as well as smaller niche market leadership. companies dealing in specialised equipment or building materials. The company has a long history of working in valve and fluid Setting strategy engineering technology. It uses this expertise to design and Strategies are the long-term https://www.coursehero.com/file/25145343/Case-study-looks-at-how-IMI-has-developed-its-strategydoc/ This study resource was shared via CourseHero.co

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