1) Individuals and households that buy or acquire goods and services for personal consumption
make up the .
A) consumer market
B) market offering
C) market mix
D) subculture
E) social class
Answer: A
Skill: Conce
...
1) Individuals and households that buy or acquire goods and services for personal consumption
make up the .
A) consumer market
B) market offering
C) market mix
D) subculture
E) social class
Answer: A
Skill: Concept
Objective: LO 5.1: Define the consumer market and construct a simple model of consumer
buyer behavior.
Difficulty: Easy
2) Marketing stimuli include which of the following?
A) economic stimuli
B) price stimuli
C) technological stimuli
D) social stimuli
E) cultural stimuli
Answer: B
AACSB: Analytical thinking
Skill: Concept
Objective: LO 5.1: Define the consumer market and construct a simple model of consumer
buyer behavior.
Difficulty: Easy
3) Which of the following is one of the other stimuli present in a buyer's environment apart
from marketing stimuli?
A) product stimuli
B) cultural stimuli
C) price stimuli
D) place stimuli
E) promotion stimuli
Answer: B
AACSB: Analytical thinking
Skill: Concept
Objective: LO 5.1: Define the consumer market and construct a simple model of consumer
buyer behavior.
Difficulty: Easy
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4) Companies can research many aspects of buying decisions. However, the one that is the most
difficult to identify is .
A) what consumers buy
B) how and how much they buy
C) why they buy
D) when they buy
E) where they buy
Answer: C
AACSB: Analytical thinking
Skill: Concept
Objective: LO 5.1: Define the consumer market and construct a simple model of consumer
buyer behavior.
Difficulty: Moderate
5) According to the model of buyer behavior, which of the following is one of the two primary
parts of a "buyer's black box"?
A) technological stimuli
B) buyer's decision process
C) buyer's spending habits
D) social stimuli
E) promotion stimuli
Answer: B
Skill: Concept
Objective: LO 5.1: Define the consumer market and construct a simple model of consumer
buyer behavior.
Difficulty: Easy
6) Marketing stimuli consist of the four Ps. Which of the following is NOT one of these?
A) product
B) packaging
C) price
D) promotion
E) place
Answer: B
Skill: Concept
Objective: LO 5.1: Define the consumer market and construct a simple model of consumer
buyer behavior.
Difficulty: Eas
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