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INSTRUCTOR'S MANUAL for Marketing Because Everyone Is A Marketer 4th Edition By C. Shane Hunt, John E Mello, George D Deitz

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Instructor's Manual for Marketing Because Everyone Is A Marketer 4th Edition By C. Shane Hunt, John E Mello, George D Deitz Chapter 1: Why Marketing Matters to You Rafael Henrique/SOPA Images/LightR ... ocket/Getty Images Use this Instructor‘s Manual to facilitate class discussion and incorporate the unique features of the text. Encourage students to follow along using their LEARNING WORKSHEET, which is located in the Instructor‘s online resources. Students should attempt to complete the Learning Worksheet before class begins, allowing class lecture and discussion to be a review of the material. Students should be able to access these Learning Worksheets via their learning platform (Moodle, Blackboard, etc.). The worksheet key for Chapter 1 is provided in the Instructor‘s online resources. [Show More]

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