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eBook Consumer Behavior 2nd Edition By Frank Kardes

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The second edition of the book Consumer Behavior by Frank Kardes, Maria Cronley, and Thomas Cline was primarily published by Cengage Learning in 2014. It is available in various fo ...

The second edition of the book Consumer Behavior by Frank Kardes, Maria Cronley, and Thomas Cline was primarily published by Cengage Learning in 2014. It is available in various formats and has a related international edition.

Publication Details

The book has a few different publication dates and ISBNs depending on the publisher (Cengage Learning or Cengage India) and format (hardcover, paperback, ebook).

Standard US Hardcover Edition:

Publisher: Cengage Learning
Publication Date: January 1, 2014
ISBN-10: 1133587674
ISBN-13: 978-1133587675

International Paperback Edition:

Publisher: CENGAGE India
Publication Date: January 1, 2015
ISBN-10: 9386668521
ISBN-13: 978-9386668523

Content Overview

The 2nd edition focuses on a blend of theoretical concepts, research findings, and real-world applications of consumer behavior principles to business strategy.

Key Topics: The book covers classic consumer behavior topics such as information processing, decision making, and persuasion, alongside modern trends like social media, online tactics, and ethical perspectives.
Structure: The content is organized into five main parts, including Consumer Behavior and Marketing Strategy, Consumer Information Processing, Consumer Decision Making, Consumer Social Influences and Contemporary Strategies for Marketers, and online chapters on Managerial Decision Making.
Approach: According to descriptions on Amazon and Google Books, the text is noted for its strong consumer-focused and strategy-oriented approach, aiming to help readers develop practical knowledge and skills for the modern business world.

Where to Buy

You can find various formats of the book from several online merchants.

Merchant

Edition Details

Amazon.com

Offers the hardcover edition with ISBN 978-1133587675.

Amazon.com

Offers the paperback international edition with ISBN 978-9386668523.

AbeBooks

Lists the Cengage India paperback edition (ISBN 9789386668523) often as a used or international edition.

Blackwell's

Sells the Cengage Learning hardcover edition (ISBN 9781133587675).

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