audience research - Answer>>> designed to establish the size, composition, and characteristics
of a group of individuals who are, or could be, potential customers
What is content seeding? - Answer>>> a strategic approa
...
audience research - Answer>>> designed to establish the size, composition, and characteristics
of a group of individuals who are, or could be, potential customers
What is content seeding? - Answer>>> a strategic approach to mapping out your content across
the entire web. Content can be split across online platforms, your website, and your social media
channels
demographics - Answer>>> hard facts about your audience. whether they are male or female,
how old they are, what their profession is, whether they are married, where they live, whether
they go/went to college
psychographics - Answer>>> anything that your audience might be interested in, beliefs, life
goals, or opinions. its about gaining deep understanding of your audience's aspirations
behavioral data - Answer>>> about how people use your product, or even how they navigate on
your website, and how they use different
What are the benefits of including and digital marketing activities when creating a marketing
campaign? - Answer>>> optimize for scale and relevance and uses every audience's point of
contact
Which DMI 3i principle is illustrated by applying your customer engagement learnings to your
digital marketing strategy? - Answer>>> iterate
In order to establish myself as a digital marketing expert, I will complete a diploma in digital
marketing. What elements of a SMART objective are illustrated in the statement above? -
Answer>>> specific and measurable
When consider entering a new market or cultural community, why is it beneficial to conduct
cultural research first? - Answer>>> to prevent misconceptions and help you adapt your
positioning and offer to fit in a global context
You are researching your competitor's target market to find out how to achieve their community
is and what their audience is saying about their brand. What tool or source of information is best
suite to provide the competitive insight? - Answer>>> social media
You are conducting research on your product and the factors that affect its performance. What
type of industry trend tools can provide you with access to trending topics online? - Answer>>>
tweetdeck and eMarketer
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