*NURSING > CASE STUDY > Week 2 Case Assignment in detailed form GRADEDA+} (All)

Week 2 Case Assignment in detailed form GRADEDA+}

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Week 2 Case Assignment Case Study: Coke Zero. Do Real Men Drink Diet Coke? ANSWERS: 1. Target markets of Coca-Cola’s specific products: Coca-Cola Product/Features Target Market Demographic seg ... mentation Diet Coke (Aspartame-sweetened cola drink with 0 calories) Women who want to lose weight. Gender Coke Zero (The real taste of Coca-Cola with 0 calories) Young men between 18 and 34 interested in no calorie beverages and not willing to sacrifice flavor. Gender, Age Diet Coke Plus (A sweeter version of Diet Coke fortified with vitamins and minerals) Consumers concerned with nutrition. It’s not based in a demographic segmentation, but in a Psychographic (Lifestyle) and in a Benefits one. Coca-Cola Blak (A cola with coffee essence) Older, more sophisticated consumers who are willing to pay more. Age, Income Full Throttle Blue Demon (An energy drink with an agave azule flavor) Hispanic men. Gender, Ethnic [Show More]

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