Marketing > SOLUTIONS MANUAL > SOLUTION MANUAL FOR Basic Marketing Research 10th Edition Tom J. Brown, Tracy A. Suter, Gilbert A. C (All)
SOLUTION MANUAL FOR Basic Marketing Research 10th Edition Tom J. Brown, Tracy A. Suter, Gilbert A. Churchill
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SOLUTION MANUAL FOR Basic Marketing Research 10th Edition Tom J. Brown, Tracy A. Suter, Gilbert A. Churchill-The purpose of this chapter is to introduce marketing research as a much broader and more c... ommon activity than many people realize. In this chapter, we begin with the definition of marketing research before moving on to discuss the different types of firms that conduct marketing research. The variety of firms conducting research leads naturally into a brief introduction of the jobs in marketing research and the skills needed. The chapter concludes with the reasons anyone can benefit from a better understanding of marketing research. [Show More]
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