Management > EXAM > Clayton State University - MGMT 6104Board Query 1 Questions for FINAL COMP XM EXAM Clayton State Uni (All)

Clayton State University - MGMT 6104Board Query 1 Questions for FINAL COMP XM EXAM Clayton State University - MGMT 6104Board Query 1 Questions for FINAL COMP XM EXAM

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Board Query 1 Questions for FINAL Clayton State University - MGMT 6104Board Query 1 Questions for FINAL COMP XM EXAM 1.Chester's Elite product Cute has an awareness of 72%. Chester's Cute product ma... nager for the Elite segment is determined to have more awareness for Cute than Andrews' Elite product Able. She knows that the first $1M in promotion generates 22% new awareness, the second million adds 23% more and the third million adds another 5%. She also knows one-third of Cute's existing awareness is lost every year. Assuming that Able's awareness stays the same next year (77%), out of the promotion budgets below, what is the minimum Chester's Elite product manager should spend in promotion to earn more awareness than Andrews' Able product? Select: 1 Nothing 1M 3M 2M 2.Brat is a product of the Baldwin company which is primarily in the Nano segment, but is also sold in another segment. Baldwin starts to create their sales forecast by assuming all policies (R&D, Marketing, and Production) for all competitors are equal this year over last. For this question assume that all 699 of units of Brat are sold in the Nano segment. If the competitive environment remains unchanged what will be the Brat product’s demand next year (in 000’s)? Select: 1 1594 699 797 748 3.Select all of the following statements that are true four years from now, in the year 2021.Select: 2 The Elite segment will demand 5,867 thousand units The Nano segment will demand 5,402 thousand units The Core segment will demand 9,768 thousand units The Thrift segment will demand 7,738 thousand units [Show More]

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