Statistics > QUESTIONS & ANSWERS > University of Phoenix - STAT 101MGT6203-Summer2020-HW3- Questions & Answers ALL ANSWERS CORRECT (All)

University of Phoenix - STAT 101MGT6203-Summer2020-HW3- Questions & Answers ALL ANSWERS CORRECT ( WITH EXPLANATIONS )

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MGT – 6203: Homework 3 100 points: Part 1 (60 points Quiz) + Part 2 (40 points Peer-Corrected) Part 1 (all questions 5 points) Q.1 From 2012 to 2018, which pricing model (Performance, CPM, Hybrid... ) has brought in the most revenue? a. Performance pricing model b. CPM pricing model c. Hybrid pricing model d. All models have performed the same Explanation: Week 7, Video 3, Slide 13 Q.2 What does CPM stand for? a. Cost Per Million b. Cost Per Thousand c. Counts Per Hundred d. None of the Above Explanation: CPM = Cost Per Mille = Cost Per Thousand Q.3 Which of the following statements is correct with respect to Bounce Rate? A. Bounce Rate gives an indication of the proportion of visitors who did not interact with the website. B. Bounce Rate tells us how long, on average, visitors are staying on our website. C. Bounce Rate increases when someone loads a page and decreases after 30 minutes of inactivity. D. A high Bounce Rate generally indicates that the website entrance pages are very relevant to the website’s visitors. Answer: A Explanation: Statement A is correct. B) Average Session Duration defines how long, on average, visitors are staying on the website. C) A session starts right away when someone loads a page and ends after 30 minutes of inactivity. D) A high Bounce Rate generally indicates that the website entrance pages are not relevant to the website’s visitors. Q.4 A company is doing an ad campaign where the details of the ad are presented below [Show More]

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