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PDF Ebook Textbook for Introduction to Business Analytics, 1st Edition by Vernon Richardson

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Downloadable PDF Ebook Textbook for Introduction to Business Analytics, 1st Edition by Vernon Richardson, Marcia Watson. All Chapters are included. Chapter 1: Specify the Question: Using Business Ana ... lytics to Address Business Questions Chapter 2: Obtain the Data: An Introduction to Business Data Sources Chapter 3: Analyze the Data: Basic Statistics and Tools Required in Business Analytics Chapter 4: Analyze the Data: Exploratory Business Analytics (Descriptive Analytics and Diagnostic Analytics) Chapter 5: Analyze the Data: Confirmatory Business Analytics (Predictive Analytics and Prescriptive Analytics) Chapter 6: Report the Results: Using Data Visualization Chapter 7: Marketing Analytics Chapter 8: Accounting Analytics Chapter 9: Financial Analytics Chapter 10: Operations Analytics Chapter 11: Advanced Business Analytics Chapter 12: Using the SOAR Analytics Model to Put It All Together: Three Capstone Projects Appendix A: Excel Tutorial (Formatting, Sorting, Filtering, and Using Pivot Tables) Appendix B: Tableau Tutorial Appendix C: Power BI Desktop Tutorial Appendix D: Basic Statistics Tutorial Appendix E: Installing Excel’s Analysis ToolPak Add-In Appendix F: Installing Excel’s Solver Add-In [Show More]

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