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INTRO_TO_PR study guide with short notes to help in your exams

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? INTRO TO PR Jan 20 The 10% Rule Not all workers will do the work Public relations is not objective do not deal with general public dealing with a targeted public ex.people in their 20s who r... ead cosmo PR Develops effective relationships Common definition of PR -news release -celebrity appearances -communicating messages The classic view -publicity seeker -palace guard Whatever your definition... advisers clients CEOs Technicians disseminate messages multiple media channels HAVE TO BE ABLE TO WRITE Key words to define in PR deliberate -hardest thing to do in PR is changing someones behavior Planned -taking advantage of opportunities and handling problems Performance -ask community how they feel public interest Public Interest -if you ignore the public, they will ignore you Two way communication -have to communicate with the public to know what they want management function 1/22/21 DEFINITION public relations is the deliberate, planned, and sustained effort to establish and maintain mutual understanding between an organization and its publics Public relations as a process: RACE Research -what is the problem or situation? Whom does it affect? What is our overall goal? What are our objectives? Action ..................................................CONTINUED........................................ [Show More]

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