Communication > EXAM > CM 4223 Module 4 Exam (Chapter 5-6 ) Fall Quiz: Questions & Answers: Updated A+ Score Solution (All)

CM 4223 Module 4 Exam (Chapter 5-6 ) Fall Quiz: Questions & Answers: Updated A+ Score Solution

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Which of the following is NOT a guideline for when an organization should use an unrelated diversification strategy? When existing markets for an organization's present products are not yet saturated ... a. When an organization's present channels of distribution can be used to market the new products to current customers b. c. When revenues derived from an organization's current products or services would increase significantlyby adding the new unrelated, products d. When an organization competes in a highly competitive and/or a no-growth industry e. When the new products have countercyclical sales patterns compared to an organization's present products"If it ain't broke, don't fix it" refers to managing by crisis. True False Question 4 Complete 1.00 points out of 1.00 Flag question Question text Market development includes introducing present products into new geographic areas. True False Question 5 Complete 1.00 points out of 1.00 Flag question Question text Which of the following is NOT a reason joint ventures fail? a. The venture may benefit the partnering companies but may not benefit the customers who then complain about poorer service or criticize the companies in other ways. b. The venture may not be supported equally by both partners. c. Managers who must collaborate daily in operating the venture are not involved in forming or shaping the venture. d. The venture may begin to compete more with one of the partners than the other. e. Venture risk was minimized. Question 6 Complete 1.00 points out of 1.00 Flag question Question text What principle is built on the idea that there is no general plan for which way to go and what to do? a. Managing by hope b. Managing by objectives c. Managing by crisis d. Managing by extrapolation e. Managing by subjectives [Show More]

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