Business > TEST BANK > ABCS OF RELATIONSHIP SELLING THROUGH SERVICE 12TH EDITION TEST BANK A+ Solutions (All)
ABCS OF RELATIONSHIP SELLING THROUGH SERVICE 12TH EDITION TEST BANK A+ Solutions
Document Content and Description Below
ABCS OF RELATIONSHIP SELLING THROUGH SERVICE 12TH EDITION TEST BANK A+ Solutions/Chapter 01 The Life, Times, and Career of the Professional Salesperson True / False Questions The marketing concept i... s a business philosophy that says the customers’ want- satisfaction is the economic and social justification for a firm’s existence. Answer: True Learning Objective: 01-01 Topic: What is the Purpose of Business? Blooms: Remember AACSB: Level of Difficulty: Easy Explanation: According to the marketing concept, a customers’ wants and satisfaction justify the economic and social existence of a firm. Consequently, all company activities should be devoted to determining customers’ wants and then satisfying them, while still making a profit. Selling and marketing are not synonymous. Answer: True Learning Objective: 01-01 Topic: What is Selling? Blooms: Remember AACSB: Level of Difficulty: Easy Explanation: Selling is a marketing component that refers to the personal communication of information to persuade a prospective customer to buy something. Marketing is an organizational function and a set of processes for creating, communicating and delivering value to customers and for managing customer relationships in ways that benefit the organization and its stakeholders. [Show More]
Last updated: 2 years ago
Preview 1 out of 235 pages
Buy this document to get the full access instantly
Instant Download Access after purchase
Buy NowInstant download
We Accept:
Reviews( 0 )
$25.00
Can't find what you want? Try our AI powered Search
Document information
Connected school, study & course
About the document
Uploaded On
Apr 22, 2021
Number of pages
235
Written in
Additional information
This document has been written for:
Uploaded
Apr 22, 2021
Downloads
0
Views
72
